Automated promotional email and SMS campaigns

Purpose

1.1 Automate promotional email and SMS campaigns for Daihatsu dealerships to engage leads, customers, and lapsed buyers automatically.
1.2 Automates segment-targeted communication, upsell campaigns, satisfaction surveys, maintenance reminders, and event invitations.
1.3 Increases response rate using real-time, personalized outreach by automating delivery based on user behavior, lifecycle stage, or predefined schedules.

Trigger Conditions

2.1 New lead captured via website, third-party portal, or physical showroom.
2.2 Scheduled maintenance date approaching.
2.3 Customer milestone (anniversary, birthday, warranty expiry).
2.4 Abandoned inquiry or test drive booking.
2.5 New promotion or limited-time campaign kickoff.
2.6 Customer satisfaction follow-up after service or purchase.

Platform Variants

3.1 Twilio SMS
• Feature/Setting: Automate SMS send using Programmable SMS API (send message endpoint); sample: POST /2010-04-01/Accounts/{AccountSid}/Messages.json
3.2 SendGrid
• Feature/Setting: Automate email campaigns using SendGrid Marketing Campaigns API; sample: /v3/marketing/singlesends
3.3 Mailchimp
• Feature/Setting: Automate audience triggers with Campaigns API; sample: POST /campaigns/{campaign_id}/actions/send
3.4 HubSpot
• Feature/Setting: Automate emails using Workflows; sample: create workflow → email action → configure schedule.
3.5 Salesforce Marketing Cloud
• Feature/Setting: Automate email/SMS journeys with Journey Builder API; sample: POST /interaction/v1/eventDefinitions
3.6 ActiveCampaign
• Feature/Setting: Automate broadcast using Automations endpoint; sample: POST /api/3/automations
3.7 Klaviyo
• Feature/Setting: Automates flows via Flows API; sample: POST /api/v1/flow/actions/send
3.8 Constant Contact
• Feature/Setting: Automate campaigns via Email Campaigns API; sample: POST /v3/emails
3.9 MoEngage
• Feature/Setting: Automate SMS via MoEngage SMS Campaign API; sample: POST /v1/campaigns/sms
3.10 MessageBird
• Feature/Setting: Automate SMS sending with Message API; sample: POST /messages
3.11 Nexmo (Vonage)
• Feature/Setting: Automate SMS using SMS API; sample: POST /v1/messages
3.12 Brevo (Sendinblue)
• Feature/Setting: Automate SMS/email with Transactional API; sample: POST /v3/smtp/email
3.13 Marketo
• Feature/Setting: Email/smart campaigns via Campaigns API; sample: POST /rest/v1/campaigns
3.14 Zoho Campaigns
• Feature/Setting: Automate email series using Workflows; set up auto-responders with triggers
3.15 Mailjet
• Feature/Setting: Automate transactional emails via Send API; sample: POST /v3.1/send
3.16 Amazon SES
• Feature/Setting: Automate outbound emails via SES API; sample: SendEmail action
3.17 Plivo
• Feature/Setting: Automate SMS via Message API; sample: POST /v1/Account/{auth_id}/Message/
3.18 Infobip
• Feature/Setting: Automate SMS/email with API; sample: POST /sms/2/text/advanced
3.19 ClickSend
• Feature/Setting: Automate SMS campaigns via SMS API; sample: POST /v3/sms/send
3.20 Gupshup
• Feature/Setting: Automate promotional SMS using Messaging API; sample: POST /sms/submit

Benefits

4.1 Automates routine marketing, saving staff time and improving accuracy.
4.2 Ensures always-on communication, reduces manual errors, and automates audience segmentation.
4.3 Automated messaging increases lead nurturing speed, conversion, and customer loyalty.
4.4 Campaigns can be tested, scheduled, and reported on automatically for continuous improvement.
4.5 Enables automating multi-channel strategies (SMS and email) for broader reach and real-time tracking.
4.6 Supports retention by automating reminders, exclusive offers, and satisfaction follow-ups.