Social media post scheduling and monitoring

Purpose

1.1. Automate the creation, scheduling, publishing, and monitoring of social media posts to promote drinking water supply services.
1.2. Enable automated content distribution across multiple platforms to maximize brand visibility and timely engagement.
1.3. Streamline communications for regulatory updates, water quality announcements, promotions, and public education campaigns.
1.4. Facilitate automated monitoring and rapid responses to customer inquiries or issues raised via social channels.
1.5. Ensure compliance and consistency in messaging with audit-ready automated logs and performance tracking.

Trigger Conditions

2.1. New post approval in content calendar.
2.2. Product launch, service update, or community event scheduled.
2.3. Customer milestone (e.g., reaching a subscriber goal or service expansion).
2.4. Monitoring of urgent alerts (e.g., supply disruption, water quality advisory).
2.5. Detected mention or hashtag relevant to water supply business.
2.6. Pre-defined dates/times for automated posting (holidays, weekly tips).
2.7. Positive or negative customer sentiment in monitored channels.
2.8. Workflow completion from marketing department signal.

Platform Variants

3.1. Meta (Facebook/Instagram) Graph API
• Feature/Setting: Configure "/me/feed" and "/me/photos" automated post endpoints; automated scheduling via "scheduled_publish_time" parameter.
3.2. Twitter API v2
• Feature/Setting: Use "POST /2/tweets" for content automation; monitor mentions with automated "GET /2/tweets/search/stream".
3.3. LinkedIn Marketing Developer Platform
• Feature/Setting: "ugcPosts" endpoint for automated post creation; scheduling controlled by content calendar automator.
3.4. Hootsuite
• Feature/Setting: Automate post scheduling using Hootsuite’s API "POST /messages"; bulk upload content via CSV automator.
3.5. Buffer
• Feature/Setting: Use automated "POST /updates/create" for content distribution; automate queue monitoring.
3.6. Sprout Social
• Feature/Setting: Automate publishing using Sprout Social Publishing API; automated keyword monitoring with Listening API.
3.7. Zoho Social
• Feature/Setting: "POST /social" endpoint for automated scheduling; configure streams for automated brand monitoring.
3.8. HubSpot
• Feature/Setting: "POST /social/v1/posts" for automated posts; schedule posts via CRM workflow automation.
3.9. Salesforce Social Studio
• Feature/Setting: Automated engagement with "POST /engagement"; monitor channels with Listening Rules automation.
3.10. Planable
• Feature/Setting: "POST /posts" for planning social campaigns; automated approval workflows for content.
3.11. Sendible
• Feature/Setting: Automated posting via "POST /posts"; configure triggers when specific keywords are detected.
3.12. SocialBee
• Feature/Setting: Automated content recycling and posting queue; monitor channel analytics automatically.
3.13. Later
• Feature/Setting: Automated scheduling with "POST /media"; visual content calendar automation.
3.14. SocialPilot
• Feature/Setting: "POST /accounts/{id}/posts" to automate publishing; automated monitoring with RSS feeds.
3.15. Agorapulse
• Feature/Setting: Automate post approval and schedule; advanced automated monitoring of mentions and hashtags.
3.16. MeetEdgar
• Feature/Setting: Content library automation; automate post recycling and scheduling.
3.17. Crowdfire
• Feature/Setting: Automate scheduled posting; use analytics triggers for strategic automation.
3.18. ContentCal
• Feature/Setting: Automated multi-channel publishing; monitor responses via inbox API automation.
3.19. Google My Business API
• Feature/Setting: Use "accounts.locations.localPosts" for automated business updates; schedule water advisory info.
3.20. IFTTT
• Feature/Setting: Create automated applets to post on triggers, e.g., "New blog RSS → Facebook Page".
3.21. Make (Integromat)
• Feature/Setting: Automate complex workflows for bulk scheduling and monitoring; connect multiple social platforms.
3.22. Brand24
• Feature/Setting: Automated social listening for mentions, triggers workflow for posting updates or damage control.

Benefits

4.1. Automates repetitive, time-sensitive social media tasks for staff efficiency.
4.2. Automator-driven scheduling guarantees consistent communication with customers.
4.3. Automated monitoring detects issues in real-time, enabling speedy, automated responses.
4.4. Enables scalable management of multiple platforms with central automation workflows.
4.5. Automates analytics capture, offering actionable insights without manual tracing.
4.6. Reduces human error, ensuring regulatory and corporate compliance through automation.
4.7. Immediate adaptation to emergencies with automated alert and response systems.
4.8. Data-driven automated scheduling optimizes engagement based on channel and audience analytics.
4.9. Supports automating content personalization for targeted community outreach.
4.10. Frees marketing teams for strategic, creative work by reducing manual posting and monitoring workload.