Purpose
1.2. Ensures timely delivery of notifications to maximise foot traffic during off-peak hours or event cancellations.
1.3. Automates audience segmentation and message personalization for targeted marketing.
1.4. Increases customer engagement and retention by automating direct communication about special corporate offers or sports events.
1.5. Enables bulk message automation without manual intervention, optimising operational resources.
Trigger Conditions
2.2. Scheduled automation based on calendar events, such as holidays or weather changes.
2.3. Automatedly triggers when session bookings fall below a specific rate.
2.4. Automates blasts in response to customer behavioral triggers (e.g., last visit > 30 days).
2.5. Integrates with CRM to automate notifications for targeted customer segments.
Platform Variants
3.1. Twilio
• Feature/Setting: Messaging API “SendMessage”; configure sender ID, recipient list, SMS template, and webhook for delivery status.
3.2. Plivo
• Feature/Setting: Message API “Send SMS”; API key, source number, automated phonebook integration.
3.3. Vonage (Nexmo)
• Feature/Setting: SMS API; set “from”, “to”, and “text” fields; automation through webhook for delivery receipts.
3.4. ClickSend
• Feature/Setting: SMS API “Send SMS”; enables automating bulk sends with scheduling options.
3.5. MessageBird
• Feature/Setting: Conversations API; automated delivery of promotional content and tracking.
3.6. Telesign
• Feature/Setting: SMS Verify API; bulk message broadcast automation, sender ID setup.
3.7. Sinch
• Feature/Setting: Programmable SMS; automate multi-country outbound texts, campaign configuration.
3.8. Infobip
• Feature/Setting: SMS API “Send SMS Message”; set campaign triggers, automate audience selection.
3.9. Bandwidth
• Feature/Setting: Messaging API; automate high-throughput, geo-targeted deal blasts.
3.10. Karix
• Feature/Setting: SMS API; automated campaign scheduling, track delivery and opens.
3.11. Telnyx
• Feature/Setting: Messaging API; automation for A2P last-minute deal campaigns.
3.12. SAP Digital Interconnect
• Feature/Setting: Messaging API; automated enterprise promotional SMS.
3.13. Mitto
• Feature/Setting: Messaging API; send automated bulk, personalized texts.
3.14. Esendex
• Feature/Setting: SMS API; automated alert and promotional messaging based on pre-set rules.
3.15. Textlocal
• Feature/Setting: Automated Campaigns; segmentation tools, bulk SMS automation.
3.16. FireText
• Feature/Setting: Automated Messaging; SMS scheduler for last-minute promotions.
3.17. Kaleyra
• Feature/Setting: Messaging APIs; automating flash sale notifications.
3.18. MOBtexting
• Feature/Setting: SMS API; automate regional SMS marketing for driving ranges.
3.19. Gupshup
• Feature/Setting: SMS API; trigger-based automation, advanced filtering.
3.20. Routee
• Feature/Setting: Campaign Automator; rule-based automated messaging for events and deals.
3.21. Sendinblue
• Feature/Setting: Transactional SMS API; automate targeted SMS for corporate offers.
3.22. EZ Texting
• Feature/Setting: Mass Texting Feature; event-triggered and calendar-based automation.
Benefits
4.2. Automatedly targets customers most likely to respond, optimizing campaign ROI.
4.3. Enhances efficiency by automating segmentation and delivery scheduling.
4.4. Automates compliance with opt-in/opt-out regulations.
4.5. Automator workflow ensures instant communication, increasing redemption rates for urgent deals.
4.6. Enables scalable, automatable messaging for both small and enterprise driving ranges, supporting growth and adaptability.