Seasonal offers and package notifications

Purpose

1. Automate timely marketing of seasonal offers and package notifications to potential and returning guests of health resorts, maximizing booking conversions and filling off-peak periods.

2. Ensure automated delivery of personalized messages about discounted rates, exclusive wellness packages, and themed events for spa clients and wellness seekers.

3. Automate the process of segmenting recipients based on booking history, demographics, engagement rate, and optimize multi-channel outreach for higher ROI.

Trigger Conditions

1. Calendar event: Seasonal period or upcoming holiday automatedly detected.

2. Inventory level: Automated alert when availability matches threshold.

3. Customer behavior: Previous package bookings, birthdates, inactivity periods, or predefined user segments trigger automated notifications.

4. Manual initiation: Marketing/admin staff can manually start automated campaigns.

Platform Variants

1. Twilio SMS API

• Feature/Setting: Automate SMS dispatch with "SendMessage" function, configured with scheduled triggers for seasonal compaigns.
  

2. SendGrid API

• Feature/Setting: Trigger automated email campaigns using "Marketing Campaigns API", setting scheduled or behavior-based automation.
  

3. Mailchimp

• Feature/Setting: Automate journey creation in "Customer Journeys" using API or prebuilt automation templates for seasonal promotion emails.
  

4. ActiveCampaign

• Feature/Setting: Use "Automations" to trigger notifications via omnichannel (email, SMS) when seasonal logic or anniversaries are matched.
  

5. WhatsApp Business API

• Feature/Setting: Automate direct messaging via "messages" endpoint, scheduling package notifications to opted-in guests.
  

6. HubSpot

• Feature/Setting: Use "Workflows" automation tool to automate targeted seasonal email and in-app notifications.
  

7. Slack

• Feature/Setting: Automate staff alerts using "chat.postMessage" or scheduled reminders for campaign kickoff.
  

8. Facebook Messenger API

• Feature/Setting: Automate sending promotional messages with "messages" endpoint, customized for health resort offers.
  

9. Google Calendar API

• Feature/Setting: Automator uses event schedule as trigger to launch automated marketing blasts at key dates.
  

10. Microsoft Outlook Calendar API

• Feature/Setting: Link calendar events to trigger seasonal campaign automations.
  

11. Salesforce Marketing Cloud

• Feature/Setting: Automate campaigns with "Journey Builder" for multi-channel seasonal messages.
  

12. Zoho Campaigns

• Feature/Setting: "Autoresponders" for sending automated, time-triggered offers and reminders.
  

13. Intercom

• Feature/Setting: Automate in-app and email messages using "Series" automation based on seasonality.
  

14. Viber Business API

• Feature/Setting: Automator for direct messaging using "send_messages" with scheduled promotions.
  

15. Klaviyo

• Feature/Setting: Automate SMS and emails with "Flows", trigger by segment, date, or event.
  

16. Telegram Bot API

• Feature/Setting: Automated notifications via "sendMessage" method to users who joined resort chat channels.
  

17. Shopify

• Feature/Setting: Automate customer segmentation and email notifications with "Marketing Automation" features for special packages.
  

18. Zoho CRM

• Feature/Setting: Automator triggers "Workflow Rules" for follow-up and seasonal outreach to pipeline contacts.
  

19. Constant Contact

• Feature/Setting: Automate email campaign scheduling and segmentation with "Email Automation".
  

20. Drip

• Feature/Setting: Create automated workflows for multi-step sequences sending personalized seasonal offers.
  

21. Pipedrive

• Feature/Setting: Automate communication triggers with "Workflow Automation" tied to guest milestone dates.
  

22. Airtable Automations

• Feature/Setting: Automate sending notification emails or SMS when resort season, dates, or custom fields update.
  

Benefits

1. Automatedly boosts occupancy and revenue in low-demand seasons.

2. Streamlines communication workflows, saving staff time with automation.

3. Enables precise, automated targeting for improved guest retention and loyalty.

4. Automation ensures consistent, timely, and error-free outreach.

5. Automating multi-channel communications maximizes marketing ROI and guest engagement.