Social media post scheduling and cross-platform sharing

Purpose

1.1. Automate publishing and scheduling of content about exhibitions, events, and news for historical place museums across multiple social networks.
1.2. Ensure coordinated messaging by automating cross-platform content sharing to increase reach and public engagement.
1.3. Archive automated posts for compliance and record-keeping.
1.4. Deploy analytics automation to track post reach, engagement, and time-to-interaction across channels.
1.5. Reduce manual workload by automatedly distributing campaigns tied to museums’ annual marketing plans.
1.6. Automate reminders for recurring cultural heritage events to guarantee content is scheduled on all major and niche platforms.

Trigger Conditions

2.1. New exhibition or event is approved and flagged in the museum’s CMS for promotion.
2.2. Marketing calendar reaches the date for scheduled posts about special days (e.g., anniversary, UNESCO heritage event).
2.3. User uploads or drafts new artwork or story to museum asset system.
2.4. Automated analytics suggest a specific timing window based on audience engagement patterns.
2.5. An approved press release or blog triggers cross-platform social sharing.
2.6. Automation rules detect content gaps or low post frequency, invoking social content scheduling automator.

Platform Variants

3.1. Facebook
• API: Graph API / Scheduled Posts Endpoint
• Automates: scheduling, cross-posting, and automateded post analytics.
• Config: App access token, page_id, content JSON payload with scheduled_publish_time.
3.2. Instagram
• API: Instagram Content Publishing API
• Automates: post automation, photo/video publishing, story scheduling.
• Config: Instagram Business account, media_url, caption, scheduled_publish_time.
3.3. Twitter (X)
• API: POST statuses/update, or v2 Tweet Create
• Automates: thread automation, auto-post, and cross-scheduling with hashtags/events.
• Config: OAuth 2.0 token, tweet_text, media_ids, scheduled_time via third-party.
3.4. LinkedIn
• API: Shares API
• Automates: event automator, article posting, and institutional updates.
• Config: accessToken, organization URN, content draft, schedule timestamp.
3.5. Pinterest
• API: Pins API / Scheduled Pins
• Automates: automateded pinning of historical site visuals and storyboards.
• Config: board_id, image_url, note, link, scheduled_publish_time.
3.6. YouTube
• API: YouTube Data API (Videos.insert with scheduled time)
• Automates: automated video release and simultaneous social linking.
• Config: access_token, snippet, status (scheduled).
3.7. TikTok
• API: TikTok for Developers (Content Publishing)
• Automates: short-video automating and cross-platform linking.
• Config: app_id, video_url, description, schedule.
3.8. Tumblr
• API: /v2/blog/{blog-identifier}/post
• Automates: scheduled multimedia blog posts for niche audiences.
• Config: OAuth, content, state (queue/scheduled), tags.
3.9. Reddit
• API: /api/submit
• Automates: scheduled community postings to relevant cultural subreddits.
• Config: subreddit, title, url/text, scheduled time by automating script.
3.10. Snapchat
• API/Partner Tools: Snapchat Marketing API
• Automates: story and snap scheduling via Campaign Management.
• Config: business_id, creative, time.
3.11. Google My Business
• API: Posts API
• Automates: historical site event automator posting on GMB.
• Config: location_id, summary, event details, scheduled time.
3.12. WhatsApp Business
• API: WhatsApp Business Messaging API
• Automates: event invites, update broadcasts automatedly.
• Config: recipient_ids, message_template, schedule.
3.13. Telegram
• API: sendMessage/sendPhoto or via scheduled bots
• Automates: group/channel automated notifications.
• Config: chat_id, text/media, schedule.
3.14. VKontakte (VK)
• API: wall.post (with publish_date param)
• Automates: automated cultural announcements for Russian audiences.
• Config: owner_id, message, attachments, publish_date.
3.15. WeChat
• API: WeChat Official Account API
• Automates: automated posts and articles in Chinese-language channels.
• Config: access_token, message_data, timestamp.
3.16. Line
• API: Line Messaging API
• Automates: event/news scheduling to Line followers.
• Config: to (users), messages (array), schedule time.
3.17. Slack
• API: chat.scheduleMessage
• Automates: internal team broadcast scheduling for museum staff and partners.
• Config: channel, text, post_at timestamp.
3.18. Discord
• API: discord.js or Webhook POST
• Automates: automated event reminders and highlights.
• Config: webhook URL, content, schedule via external scheduler.
3.19. Buffer
• Integration: Buffer Publish API
• Automates: multi-platform queueing, scheduling, and analytics.
• Config: access_token, profile_ids, scheduled_at, text/media.
3.20. Hootsuite
• API: Hootsuite Scheduled Messages API
• Automates: central automator scheduling across all supported networks.
• Config: profile_id, message, scheduled_send_time.
3.21. Mastodon
• API: /api/v1/statuses with scheduled_at param
• Automates: posting on federated historical culture networks.
• Config: access_token, status, scheduled_at.

Benefits

4.1. Centralizes automated social media scheduling across diverse channels specific to cultural heritage audiences.
4.2. Automated cross-platform sharing increases efficiency, freeing time for staff to focus on creative content.
4.3. Automates adherence to marketing calendars and event timelines for all platforms.
4.4. Minimizes manual errors and scheduling oversights.
4.5. Automator features allow precise timing to maximize audience engagement.
4.6. Automated analytics collection supports data-driven marketing improvements.
4.7. Scalable for additional channels as new social networks become relevant for museums.
4.8. Archive and compliance logging is generated automatedly for auditing and reporting.
4.9. Supports consistent brand voice and messaging across platforms using automation templates.
4.10. Integrates with CMS and event systems to automate content curation and sharing cycles.