Marketing & CommunicationPurpose
1.2. Automates scheduling, personalization, and tracking of press releases to enhance visibility in the arts, culture, and heritage sectors.
1.3. Automates delivery to niche journalists, bloggers, agencies, and curated mailing lists, supporting real-time coverage of exhibitions, events, and announcements.
1.4. Automates compliance with embargo dates and integrates analytics for campaign performance improvement.
Trigger Conditions
2.2. New press release draft marked as ready or approved.
2.3. Upload of press release to a defined folder or cloud storage.
2.4. Manager’s email or form submission approval.
2.5. Receipt of embargo lift notification.
2.6. Update to a CRM with new or updated media contact information.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automate sending to segmented journalist/media lists via Campaign API.
Sample: Configure POST /campaigns with dynamic segments, set triggers for approval.
3.2. SendGrid
• Feature/Setting: Automate transactional or marketing email distribution via Mail Send API.
Sample: POST /mail/send with dynamic media recipient personalization and file attachments.
3.3. Constant Contact
• Feature/Setting: Automates press email series using the Campaigns endpoints.
Sample: Use POST /emails endpoint with workflow to trigger on new release creation.
3.4. HubSpot
• Feature/Setting: Automate CRM-based media emails with sequences and workflows.
Sample: Trigger workflow via contact update, auto-send marketing email.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automates reachout using Journey Builder and API email sends.
Sample: Use /contacts/dataExtensions API for media lists, /messageDefinitionSends for emails.
3.6. Zoho Campaigns
• Feature/Setting: Automate via Campaigns API for press list batch emails.
Sample: API call to POST /campaigns for press release launch notifications.
3.7. ActiveCampaign
• Feature/Setting: Automate series via Automations and API-triggered “Send Email”.
Sample: Invoke via /api/3/contactEmails, use conditional triggers for embargo.
3.8. Google Workspace (Gmail API)
• Feature/Setting: Automate batch send using Gmail API and Mail Merge.
Sample: Use /gmail/v1/users/me/messages/send with auto-generated MIME payload.
3.9. Outlook (Microsoft Graph API)
• Feature/Setting: Automate press emails via /sendMail endpoint with address book integration.
Sample: POST /me/sendMail, automate based on SharePoint press release upload.
3.10. PR Newswire
• Feature/Setting: Automate submission via PRN Direct workflow or FTP/API upload.
Sample: Scheduled FTP push or API call with formatted press release doc.
3.11. Business Wire
• Feature/Setting: Automate newswire upload via News Submission Portal or API where available.
Sample: Use auto-upload or API integration for scheduled pushes.
3.12. Cision
• Feature/Setting: Automate targeting & distribution to curated press lists via API or CRM sync.
Sample: Enable API-triggered Send on record creation.
3.13. Hootsuite
• Feature/Setting: Automate social media press release posts with RSS/Feed APIs.
Sample: RSS to Posts flow triggers announcement distribution.
3.14. Buffer
• Feature/Setting: Automate multi-platform posting of press releases using the Buffer API.
Sample: Use POST /updates/create with release content, link to media contacts.
3.15. Slack
• Feature/Setting: Automate notifications to PR or comms team with press release attachments via Webhooks.
Sample: Webhook POST with file link, triggers workflow for approval or review.
3.16. Trello
• Feature/Setting: Automate tracking and handoff of press release tasks via Cards API.
Sample: Auto-create Card with due dates for each campaign step.
3.17. Airtable
• Feature/Setting: Automate media contact management and campaign scheduling via Scripts/API.
Sample: Use Automation trigger on new record to queue release emails.
3.18. Dropbox
• Feature/Setting: Automate document upload for press assets, triggering further distribution.
Sample: File upload event triggers API call to associated distribution platform.
3.19. Zapier
• Feature/Setting: Automate integration between event calendars, CRM, and press mail-outs.
Sample: New Google Calendar event triggers batch send in chosen platform.
3.20. Pipedrive
• Feature/Setting: Automate contact segmentation for industry-relevant outreaches.
Sample: Update trigger in Pipedrive automates push to emailing API or workflow.
3.21. Notion
• Feature/Setting: Automate documentation and notifications on press releases via API.
Sample: New page creation triggers email notification to team or API to mail platform.
Benefits
4.2. Ensures accurate, timely delivery—no missed embargoes or outdated contacts.
4.3. Automates reporting for media reach and engagement analytics.
4.4. Standardizes processes, reduces error potential, and supports compliance in cultural communications.
4.5. Supports automatable scalability as press requirements expand for exhibitions or events.