Automated seasonal campaign launches (e.g., Passover, Hanukkah)

Purpose

1.1. Automate the launch of tailored seasonal marketing campaigns (e.g., Passover, Hanukkah) for Jewish restaurants, optimizing customer engagement and communication.
1.2. Automates personalized messaging, offer delivery, and social posting based on custom Jewish holidays or seasonal dates.
1.3. Supports automated, multi-channel promotion (email, SMS, socials) before/during/after holidays for increased footfall, reservations, and customer loyalty.
1.4. Automated scheduling enables timely menus, updates, and reminders, reducing manual work and ensuring campaign consistency.

Trigger Conditions

2.1. Calendar-based triggers: automate activation X days before each targeted holiday.
2.2. Customer segmentation triggers: automate based on loyalty status, last visit, or past holiday participation.
2.3. Menu readiness or promotional asset upload completion can automate campaign initialization.

Platform Variants

3.1. Twilio SMS
• API/Feature: Programmable SMS; configure automated message sends on holiday triggers with dynamic content/templates.
3.2. SendGrid
• API/Feature: Marketing Campaigns API; automate batch email sends using holiday-specific templates, segments, and triggers.
3.3. Mailchimp
• Feature: Customer Journeys automation; create automated flows for seasonal event emails with segmentation and scheduling.
3.4. ActiveCampaign
• API/Feature: Automation builder; automate multi-step campaign launches synced to the Jewish holiday calendar.
3.5. HubSpot
• Feature: Workflows; automate email campaigns tied to event-based properties (custom Jewish holiday fields).
3.6. Constant Contact
• Feature: Email Automation; automate recurring or one-time blasts for each holiday campaign.
3.7. Klaviyo
• API/Feature: Flows; automate dynamic, personalized campaigns for segments (e.g., Passover regulars).
3.8. Zapier
• Feature: Multi-app automator; chain triggers (calendar → CRM → messaging) for campaign orchestration.
3.9. Google Calendar API
• Feature: Event notifications; automate reminders or triggers to sync campaign actions to the restaurant team and platforms.
3.10. Facebook Graph API
• Feature: Scheduled Page posts; automate publicizing events or offers on business Facebook page.
3.11. Instagram Graph API
• Feature: Content Publishing; automate story or post scheduling for campaign visuals during holidays.
3.12. WhatsApp Business API
• Feature: Automated outbound message broadcasts to opt-in holiday campaign lists.
3.13. Salesforce Marketing Cloud
• Feature: Journey Builder; automate cross-channel campaign touchpoints based on Jewish festivals.
3.14. Shopify Email
• Feature: Automated Campaigns; trigger product/meal kit promotions aligned with seasonal calendars.
3.15. Slack API
• Feature: Incoming Webhooks; automate internal notifications to staff regarding campaign phases.
3.16. Google Ads API
• Feature: Scheduled Ad Campaigns; automate the start/stop of holiday-related local ad campaigns.
3.17. Yelp Fusion API
• Feature: Automated Review Requests; trigger follow-ups post-holiday events.
3.18. Eventbrite API
• Feature: Automated invitation and notification sending for holiday-themed events or dining experiences.
3.19. Microsoft Power Automate
• Feature: Email/social scheduler; automate multi-channel blast and reminders.
3.20. Intercom
• Feature: Automated outbound messaging and chat triggers for holiday bookings.

Benefits

4.1. Automating campaign logistics minimizes labor and reduces errors during busy seasons.
4.2. Automated targeting ensures timely, relevant communication with desired guest segments.
4.3. Automated reporting and feedback loops assist in refining future campaigns.
4.4. Automation improves campaign scalability—easy to replicate for multiple holidays or branches.
4.5. Provides automated consistency across channels, reinforcing branding and maximizing seasonal impact.