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Post new product announcements to social media

Purpose

1.1. Automate posting of new product announcements to multiple social media channels for a lock store in the Security & Safety industry, ensuring timely, consistent, and wide-reaching marketing & communication campaigns.
1.2. Automatedly inform target audiences—B2B and B2C—about new locks, product launches, or updates, maximizing reach without manual cross-posting efforts.
1.3. Leverage automation to schedule, format, and distribute content, optimizing engagement and brand awareness in the locks sector.

Trigger Conditions

2.1. Automation triggers when a new product is added in the inventory system, product database, or e-commerce backend.
2.2. Trigger may also be configured when a new product announcement is published to a website or press release is finalized.
2.3. Automator can use scheduled intervals (e.g., daily, weekly) or manual triggers via approval workflows.

Platform Variants

3.1. Facebook Pages API
• Feature/Setting: Automate publishing posts via /{page-id}/feed; configure access token and template payload.
3.2. Instagram Graph API
• Feature/Setting: Automate image/video posts with /{user-id}/media and /{user-id}/media_publish; configure image_url, caption, and authentication.
3.3. Twitter API v2
• Feature/Setting: Post tweets using POST /2/tweets; automate message templating and media attachments.
3.4. LinkedIn Marketing API
• Feature/Setting: Automatically share company posts via /ugcPosts endpoint; configure content, audience, and call-to-action.
3.5. Pinterest API
• Feature/Setting: Automate Pin creation with POST /v5/pins; specify board_id, media source, and description.
3.6. YouTube Data API
• Feature/Setting: Upload product videos with videos.insert method; automate metadata fields and schedule publishing.
3.7. TikTok for Developers API
• Feature/Setting: Automate video uploads and descriptions; configure business account credentials and video path.
3.8. Reddit API
• Feature/Setting: Automate text or media post to target subreddit with POST /api/submit; set flair and permissions.
3.9. WhatsApp Business API
• Feature/Setting: Send automated product update via /v1/messages; configure number, message, and template variables.
3.10. Telegram Bot API
• Feature/Setting: Automate message sending with sendMessage method; configure chat_id and message template.
3.11. Discord Webhooks
• Feature/Setting: Automate product announcement posts to a channel via POST webhook URL; customize embed fields.
3.12. Slack API
• Feature/Setting: Automatically send channel messages with chat.postMessage; configure channel, text, blocks with attachments.
3.13. Buffer API
• Feature/Setting: Automate multi-channel queueing via POST /updates/create; enter profile IDs, text, and media.
3.14. Hootsuite Integration API
• Feature/Setting: Automate scheduled posts and cross-platform publishing via ScheduledMessage endpoint; include media, link, tags.
3.15. Tumblr API
• Feature/Setting: Automate post submissions with /v2/blog/{blog-identifier}/post; format body, tags, and media.
3.16. WordPress REST API
• Feature/Setting: Automatedly publish blog-type product announcements with POST /wp/v2/posts; map custom fields and categories.
3.17. Shopify Webhooks + Admin API
• Feature/Setting: Detect new product publish events then automate social posting with webhook triggers and API calls.
3.18. Medium API
• Feature/Setting: Automate product announcement blog posts via POST /v1/users/{userId}/posts; format title and content markdown.
3.19. Google My Business API
• Feature/Setting: Automate new product updates using POST /locations/{locationId}/localPosts; add description, call-to-action button.
3.20. Snapchat Marketing API
• Feature/Setting: Automated Story/Spotlight publishing for business account using POST creative endpoint; configure snap and metadata.

Benefits

4.1. Automation increases speed and reduces manual labor for multi-platform product announcements.
4.2. Automates consistent branding and messaging, minimizing human error.
4.3. Automator facilitates instant reach and engagement from Security & Safety audiences, growing business presence.
4.4. Automation streamlines marketing workflow, allowing lock store staff to focus on sales instead of repetitive posting.
4.5. Automating enables data tracking and analytics on announcement performance per platform.

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