Campaign performance tracking and report generation

Purpose

1.1. Automate collection, aggregation, analytics, and reporting of campaign performance metrics across all digital marketing channels.
1.2. Automate real-time tracking of KPIs: impressions, clicks, conversions, and spend automating marketing decisions.
1.3. Centralize multi-channel analytics to automate dealer executive and marketing manager reporting workflows, ensuring actionable insights.
1.4. Automate periods (daily, weekly, monthly) for consistent, auditable historical trend reporting.

Trigger Conditions

2.1. Campaign initiation on any connected marketing channel automates the start of campaign tracking.
2.2. Scheduled time intervals (every hour, daily, weekly) automate collection and reporting cycles.
2.3. Campaign end-date reached automates final performance report generation and delivery.
2.4. Specific event triggers (e.g., cost threshold reached, dramatic KPI change) automate exception-based alert reporting.

Platform Variants

3.1. Google Ads
• Feature/Setting: Ads API; Configure "reports.query" for automating PPC campaign metrics extraction.
3.2. Facebook Ads
• Feature/Setting: Marketing API "insights"; Automate retrieval of campaign-level and ad-set analytics.
3.3. LinkedIn Ads
• Feature/Setting: Ad Analytics API; Set up periodic "adAnalyticsV2" calls for automated performance data.
3.4. Twitter Ads
• Feature/Setting: Ads API "stats"; Automates fetching real-time ad engagement statistics.
3.5. HubSpot
• Feature/Setting: "Marketing Events API"; Automate syncing campaign data and tracking ROI metrics.
3.6. Salesforce Marketing Cloud
• Feature/Setting: REST API "Data Events"; Automates creation of scheduled performance reports.
3.7. Mailchimp
• Feature/Setting: "Reports API"; Setup for automated extraction of email campaign analytics.
3.8. ActiveCampaign
• Feature/Setting: "Campaign Report API"; Automates pulling engagement stats for marketing automator sequences.
3.9. Marketo
• Feature/Setting: "REST API - Activities"; Automates periodic campaign performance data pulls.
3.10. Google Analytics
• Feature/Setting: Reporting API v4; Automates roll-up dashboard views of campaign goals and conversions.
3.11. Microsoft Advertising (Bing)
• Feature/Setting: Ads API "Reporting"; Automate scheduled downloads of campaign KPI files.
3.12. Instagram Graph API
• Feature/Setting: "insights"; Scheduled automation retrieves post and story campaign metrics.
3.13. Klaviyo
• Feature/Setting: "Metrics API"; Automates email/SMS campaign engagement data extraction.
3.14. Zoho Campaigns
• Feature/Setting: "Reports API"; Automates scheduled retrieval of sent, open, and click rates.
3.15. Hootsuite
• Feature/Setting: Analytics API; Automates collection of multi-channel campaign outcomes.
3.16. Sprout Social
• Feature/Setting: Reporting API; Automates extraction of cross-network campaign performance.
3.17. MailerLite
• Feature/Setting: Reports Endpoint; Automates fetching newsletter campaign success metrics.
3.18. SEMrush
• Feature/Setting: Analytics API; Automates SEO campaign and PPC ranking reports.
3.19. AdRoll
• Feature/Setting: Dashboard API; Automates pulling retargeting and conversion metrics.
3.20. Monday.com
• Feature/Setting: Automations + API; Configures boards to automatedly update with campaign results from other sources.
3.21. Tableau
• Feature/Setting: REST API "Refresh Schedule"; Automates periodic dashboard data refresh from external campaign data sources.
3.22. Power BI
• Feature/Setting: Data gateway/API; Automates refresh and visualization of all aggregated campaign data.

Benefits

4.1. Automation saves marketing staff dozens of hours monthly on manual data aggregation.
4.2. Automated reporting almost eliminates reporting errors, automating consistency and reliability.
4.3. Automates executive visibility with real-time dashboards and automated report delivery.
4.4. Automator workflows enable fast response to poor-performing campaigns, automating continuous optimization.
4.5. Automatedly retains a complete audit trail for compliance and historical business intelligence.