Feedback requests sent post-marketing campaigns

Purpose

1. Automate the process of gathering customer feedback after marketing campaigns to evaluate effectiveness, enhance guest experience, and inform future campaign strategy for a Native American restaurant.

2. Ensure feedback requests are sent timely and personalized, increasing response rates using multi-channel automated tools.

3. Strengthen customer relationships by automating survey distribution, review solicitation, and incentive delivery, tailored to Native American cuisine patrons.

4. Centralize and automate collection, aggregation, and analysis of post-campaign feedback data for actionable insights.

Trigger Conditions

1. Marketing campaign completion date/time automatedly reached.

2. Customer orders or reservations flagged as participating in a specific campaign.

3. Threshold of customer engagement met (e.g., click, open, order) triggers automated feedback request.

4. Time delay (e.g., 24–48 hours after campaign interaction) used to automate request scheduling.

5. Marketing system API webhook event automates trigger to feedback application.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate outbound SMS via Programmable Messaging API; configure automation for personalized feedback survey links post-campaign.
  

2. SendGrid

• Feature/Setting: Configure automated Email API to schedule feedback request emails with dynamic templates referencing campaign details.
  

3. Mailchimp

• Feature/Setting: Set up automations for post-campaign surveys using Customer Journeys and trigger by segment or tag.
  

4. Salesforce Marketing Cloud

• Feature/Setting: Utilize Journey Builder automatedly; automation sends personalized survey emails or SMS after campaign activity event.
  

5. HubSpot

• Feature/Setting: Automate post-campaign feedback emails with Workflow tool triggered on list membership change or custom property.
  

6. SurveyMonkey

• Feature/Setting: Trigger survey invitations via SurveyMonkey API upon campaign completion using automated webhook integration.
  

7. Google Forms

• Feature/Setting: Automatically send Google Form survey links using Gmail API or Apps Script automation after event trigger.
  

8. Facebook Messenger

• Feature/Setting: Deploy Facebook Messenger Bots to automate sending of feedback surveys to users interacting with campaign posts.
  

9. WhatsApp Business

• Feature/Setting: Automate survey request messages via WhatsApp Business API scripted to trigger after campaign-related interactions.
  

10. Slack

• Feature/Setting: Use Slack API to automatically message team channels or direct message feedback requests to staff participants.
  

11. Zapier

• Feature/Setting: Automate feedback email/SMS sending by connecting marketing apps with survey or messaging tools using Zap automations.
  

12. Typeform

• Feature/Setting: Automate sending personalized survey links using Typeform API triggers post-marketing activity.
  

13. ActiveCampaign

• Feature/Setting: Configure automations in CRM using ‘Automation Recipes’ triggered by custom event for feedback collection.
  

14. Zoho CRM

• Feature/Setting: Automate feedback workflow using Workflow Rules to email surveys after campaign completion status is flagged.
  

15. Intercom

• Feature/Setting: Use automated messaging in Intercom to prompt feedback collection after campaign-linked chat or email events.
  

16. Klaviyo

• Feature/Setting: Configure automated Flows to trigger post-campaign feedback emails or SMS to specific segments.
  

17. Constant Contact

• Feature/Setting: Schedule automated feedback campaigns post-marketing using Contact Segments and Workflow triggers.
  

18. Freshdesk

• Feature/Setting: Automate ticket creation based on feedback submission triggers to enable immediate guest follow-up.
  

19. Microsoft Power Automate

• Feature/Setting: Set up flows combining marketing and survey platforms to automate multi-channel feedback requests.
  

20. Zendesk

• Feature/Setting: Use automated Triggers and API integration to send survey invites post-support interaction related to campaigns.
  

Benefits

1. Automates feedback gathering, saving staff time and ensuring consistency.

2. Enables immediate, automated insights into campaign effectiveness for Native American restaurant marketing.

3. Increases survey completion rates via timed, automated, multi-channel outreach.

4. Improves guest experience by automating follow-up, signaling care and engagement.

5. Automator ensures feedback data is centrally automated for easy analysis and ongoing marketing automation refinement.