Marketing & Communications AutomationPurpose
1.2. Automatedly deliver relevant exhibit launch information to targeted visitor groups, sponsors, members, journalists, and education partners.
1.3. Ensure consistency, speed, and wide-reaching impact for marketing and public engagement through automation of multi-channel campaigns.
1.4. Automate the collection of engagement metrics for further marketing automation and refinement.
Trigger Conditions
2.2. Launch date or press release scheduled on the marketing calendar.
2.3. Update to audience segmentation lists (new schools, VIPs, etc.) detected.
2.4. Automated queue or manual trigger for campaign send authorized by a marketing manager.
Platform Variants
• Feature/Setting: Automated SMS campaigns; configure with audience segmentation API and event trigger to send launch notifications.
3.2. SendGrid
• Feature/Setting: Automated email campaigns; use the Marketing Campaigns API to trigger segmented announcements with dynamic exhibit details.
3.3. Mailchimp
• Feature/Setting: Automated email workflows; set up segmentation with merge tags and API-triggered journeys for launch automation.
3.4. HubSpot
• Feature/Setting: Marketing Automation Workflows; use lists and scheduled triggers for audience-specific exhibit launch emails.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation; trigger from CRM data changes for cohort-targeted campaign launch.
3.6. ActiveCampaign
• Feature/Setting: Automated Campaigns; configure triggers for new exhibition and structured segmentation for bulk sends.
3.7. Zoho Campaigns
• Feature/Setting: Workflow automation; segments updated with CRM sync, campaign scheduled with API.
3.8. Pardot
• Feature/Setting: Engagement Studio programs; automate email streams for different visitor personas when an event is published.
3.9. Braze
• Feature/Setting: Canvas flow automation; integrate with webhooks for real-time event-based notification to custom audience groups.
3.10. Klaviyo
• Feature/Setting: Flows; automates personalized launch messages based on list triggers and segmentation logic.
3.11. Marketo
• Feature/Setting: Smart Campaigns; schedules automated emails using exhibit trigger and segment filters.
3.12. Constant Contact
• Feature/Setting: Automated Email Series; initiates campaign when new exhibit data is posted via API.
3.13. Slack
• Feature/Setting: Automated channel posts; configure webhook to announce launches in museum team and partner channels.
3.14. Facebook Messenger
• Feature/Setting: Automated message blast with Segment API; use Messenger Bot triggered by exhibit event.
3.15. WhatsApp Business API
• Feature/Setting: Automate segmented notifications by scheduling broadcast with contact list API update.
3.16. Google Ads
• Feature/Setting: Automated audience uploads and ad scheduling for exhibit awareness; triggered via API update.
3.17. LinkedIn Campaign Manager
• Feature/Setting: Automates sponsored content push to segmented professional audiences, triggered with exhibit launch event.
3.18. Microsoft Teams
• Feature/Setting: Automated notifications with channel webhook for internal staff announcements.
3.19. Eventbrite
• Feature/Setting: Automated event publication and invites; use API to create and promote new launches to targeted registrants.
3.20. SurveyMonkey
• Feature/Setting: Post-campaign engagement automation; send feedback surveys after launch messages via audience list API.
Benefits
4.2. Enables precisely targeted communication by automating segmentation and scheduling.
4.3. Provides real-time automated analytics for performance measurement and automation refinement.
4.4. Reduces communication delays and errors by automating the flow across all platforms.
4.5. Scales outreach efforts for large or niche segments, automating high-volume or personalized launches.
4.6. Strengthens brand and visitor engagement by automating consistent, timely notifications.