Press release distribution to media contacts

Purpose

1. Automate the press release distribution process to targeted media contacts for archaeological exhibition announcements, event promotions, and museum news.

2. Automates multi-channel outreach (email, SMS, social media) increasing visibility for artefact discoveries, special exhibits, educational programs, and community engagement.

3. Standardize and expedite communications, ensuring consistent messaging, accurate scheduling, and broader reach to relevant journalists, bloggers, and art sector outlets.

4. Allows museum PR teams to automate repetitive tasks, track engagement, and focus on strategic communications.

Trigger Conditions

1. Automated scheduling based on calendar events (e.g., new exhibit launch).

2. Manual trigger via staff dashboard upon press release approval.

3. Automation triggered by file creation/upload (press release text/final assets) in cloud storage.

4. Automatedly triggered upon receiving positive media RSVP to events.

5. Automator activates on recurring intervals (e.g., monthly update cycle).

Platform Variants

1. Mailchimp

• Feature/Setting: Configure "Send Campaign" via API; automate batch email dispatch to segmented journalist lists.
  

2. SendGrid

• Feature/Setting: Use "Mail Send API" endpoint; automate personalization and delivery of press releases to contacts imported from CRM sources.
  

3. Constant Contact

• Feature/Setting: Leverage "Contacts" and "Email Campaigns" endpoints; automates re-engagement workflows and automatic resends.
  

4. HubSpot

• Feature/Setting: Utilize "Marketing Email Send" API; automate creation, personalization, and analytics for museum press announcements.
  

5. Zoho Campaigns

• Feature/Setting: Use "Email Campaigns API"; automate contacting segmented archaeology-specific media lists.
  

6. ActiveCampaign

• Feature/Setting: Configure "Automations" and "Email API"; automate press release distribution with scheduled follow-up sequences.
  

7. Slack

• Feature/Setting: Use "Incoming Webhooks"; send alert notifications to internal museum teams when press releases are automatedly distributed.
  

8. Trello

• Feature/Setting: "Create Card" by API; automates tracking each press campaign's distribution status.
  

9. Airtable

• Feature/Setting: "Base Automation" with "Send Email" action; coordinate contact lists and automate mailshots to media.
  

10. Twilio

• Feature/Setting: "Programmable SMS" API; automate notification texts to media contacts confirming press release receipt.
  

11. Outlook 365

• Feature/Setting: Use "Send Email (V2)" action via Graph API; automated mass emailing to curated media groups.
  

12. Google Workspace (Gmail)

• Feature/Setting: "Send Email" via Gmail API; automate templated outreach and follow-up with media contacts.
  

13. Salesforce

• Feature/Setting: "Email Service" and "Campaign Management"; automate email blasts and track responses within museum's CRM.
  

14. Pipedrive

• Feature/Setting: "Mail Messages" API; automate customized outreach to press segmented by coverage area or past coverage.
  

15. LinkedIn

• Feature/Setting: "Share Content" via Marketing Developer Platform; automate press release distribution to relevant professional networks.
  

16. Hootsuite

• Feature/Setting: "Automated Publisher" API; schedule social media posts distributing the press release to a wider audience.
  

17. Buffer

• Feature/Setting: "Publishing API"; automate cross-platform social sharing of press releases.
  

18. Dropbox

• Feature/Setting: "File Upload" trigger; automate media pack delivery to journalists upon asset upload.
  

19. Monday.com

• Feature/Setting: "Automations" module; automate press campaign workflows and media contact task assignments.
  

20. Notion

• Feature/Setting: "Database Automations" with email integration; track press release status and automate media list updates.
  

21. Intercom

• Feature/Setting: "Outbound Messages" automation; automate sending curated news and updates to press and partners.
  

Benefits

1. Automatedly reduce manual overhead, freeing staff for creative work.

2. Automates standardized, error-free communication with media.

3. Automator enables seamless integration with CRM and contact management platforms.

4. Accelerates museum publicity with faster campaign rollouts.

5. Automated analytics inform future press strategies.

6. Maximizes media reach with multichannel automation, boosting museum visibility and public engagement.