Purpose
1.2. Automatedly distribute curated content to targeted audience segments based on user interests, maximizing reach and visitor turnout.
1.3. Automates workflows from content creation through formatting, scheduling, publishing, and analytics feedback loops.
1.4. Automate compliance with editorial guidelines and branding across all posts and newsletters for consistency.
Trigger Conditions
2.2. Scheduled publishing date/time reached.
2.3. Approval status changed to "ready for publishing".
2.4. RSS feed update detected for featured artists.
2.5. Web form submission for newsletter opt-in.
2.6. Marketing event deadline or preset campaign schedule.
Platform Variants
3.1 WordPress
• REST API: Automates content posting using endpoint `/wp-json/wp/v2/posts` with automated metadata tags.
3.2 Mailchimp
• Campaigns API: Automates newsletter content loading and scheduling via `POST /campaigns` and trigger with `POST /actions/send`.
3.3 HubSpot
• Blog Posts API: Automates publishing with `POST /content/api/v2/blog-posts` and automation for workflow triggers.
3.4 Constant Contact
• Email Campaign API: Automator for scheduled email blast using `/v3/emails` for automated batch sends.
3.5 ActiveCampaign
• Automations: Configure workflows for RSS-to-email campaign launches using `POST /api/3/automations`.
3.6 Campaign Monitor
• Transactional API: Automates personalized batch sending via `/transactional/smartemail`.
3.7 Klaviyo
• Flows: Automate newsletter send on trigger using `POST /api/v1/flows`.
3.8 ConvertKit
• Broadcast API: Automated creation and publishing using `/v3/broadcasts`.
3.9 Squarespace
• Blog Automation: RSS feed used for posting, configure auto-publication via Zapier integration.
3.10 Wix
• Blog API: Automate post publishing using `POST /wix-blog/v1/posts` after content approval.
3.11 Brevo (formerly Sendinblue)
• Campaigns API: Automates sending with `/v3/smtp/email` and scheduled post workflows.
3.12 Zoho Campaigns
• Automation API: Scheduling and sending triggered by `/api/v1.1/emailcampaigns`.
3.13 Ghost
• Content API: Automates blog publishing with `POST /ghost/api/v3/admin/posts`.
3.14 SendGrid
• Mail Send API: Automates newsletter distribution using `POST /v3/mail/send` with templated dynamic data.
3.15 Medium
• Publication API: Automatedly posts articles via `POST /v1/users/{userId}/posts`.
3.16 Substack
• RSS Import: Automate content syndication through RSS as triggers for publication.
3.17 Salesforce Marketing Cloud
• Journey Builder API: Automates newsletter dispatch using `POST /messaging/v1/email/messages`.
3.18 Notion
• API: Automate content extraction and preparation using `/v1/pages` to post or schedule in blog platforms.
3.19 Airtable
• Automations: When records change (e.g., content status), trigger posts via publishing APIs.
3.20 Slack
• Incoming Webhooks: Automate real-time staff notifications on each automated post or campaign.
Benefits
4.2. Automatedly increases publishing accuracy, frequency, and audience targeting.
4.3. Automate tracking of analytics/engagement metrics for iterative content improvement.
4.4. Automating newsletter/blog posting ensures timely museum updates for patrons and stakeholders.
4.5. Automation reduces risk of human error and ensures posts align with campaign schedules.