Email campaign automation for new exhibitions

Purpose

1.1. Automate delivery of announcement emails for new art exhibitions to relevant segments (patrons, members, press, partners) for maximum reach and timely information.
1.2. Automatedly prepare, personalize, and schedule multi-stage email campaigns (teasers, main invites, reminders, follow-ups) for each exhibition.
1.3. Automate data integration from museum CRM, ticketing, website, and social media platforms to enhance targeting and engagement.
1.4. Achieve compliance in automation with privacy/GDPR considerations, consent-based sending, and opt-out handling.

Trigger Conditions

2.1. Exhibition record created or updated in art museum collection management system.
2.2. Manual trigger by marketing team for ad hoc or special event campaigns.
2.3. Automatedly detected milestone dates (opening, preview, press-view, or closing reminders).
2.4. Audience segment update (new subscribers, new press list entries, partner list changes).

Platform Variants (with minimum 20 platforms/APIs for automatable email campaign flows):

3.1. Mailchimp
• Function: Automate audience segmentation, campaign scheduling, automation rules
• Sample: Configure Campaigns API and Automations with recipient list sync
3.2. Salesforce Marketing Cloud
• Function: Journey Builder for automating multi-stage campaigns
• Sample: Link to new exhibition object creation, trigger email journeys
3.3. HubSpot
• Function: Automated Workflows for marketing emails
• Sample: Use Marketing Email API, trigger on new CRM deal/exhibition
3.4. SendGrid
• Function: Automated email sending with Dynamic Templates
• Sample: Integrate Exhibition Data API for template population
3.5. ActiveCampaign
• Function: Automator for event-based broadcast
• Sample: Trigger email series from webhooks when exhibition is added
3.6. Klaviyo
• Function: Automate flow for new events using List API
• Sample: Upload segments and schedule automations
3.7. Constant Contact
• Function: Campaign Automation
• Sample: Use Automation API and Lists for tailored sends
3.8. Zoho Campaigns
• Function: Automation workflows & triggers
• Sample: Link CRM module to campaign automation trigger
3.9. Brevo (ex Sendinblue)
• Function: Transactional & Marketing Automation
• Sample: Use Event-Triggered Campaigns API
3.10. Campaign Monitor
• Function: Automated Series
• Sample: Automation triggers on list change, API-driven workflow
3.11. Microsoft Dynamics 365 Marketing
• Function: Customer Journey Automations
• Sample: Trigger journey from new exhibition entity
3.12. SharpSpring
• Function: Visual Workflows for automated engagement
• Sample: Set exhibitor tag to trigger campaign
3.13. Eloqua (Oracle)
• Function: Program Canvas for event marketing automations
• Sample: Link to exhibition announcement feed
3.14. Marketo
• Function: Smart Campaigns
• Sample: Trigger on lead segment change, send scheduled emails
3.15. Mautic
• Function: Campaign Builder
• Sample: Add exhibit as segment, send personalized drip emails
3.16. Emma
• Function: Automated email workflows
• Sample: Trigger campaign from web form/exhibition update
3.17. Adobe Campaign
• Function: Automated marketing journeys
• Sample: Link asset management to campaign trigger
3.18. GetResponse
• Function: Automated Event-Based Campaigns
• Sample: Use API to add exhibition and trigger series
3.19. MailerLite
• Function: Automation to send emails based on custom triggers
• Sample: Integrate Webhooks from museum system
3.20. Intercom
• Function: Targeted email automation to segments
• Sample: Trigger from Exhibition Tag Event API
3.21. Pipedrive
• Function: Automate follow-up emails
• Sample: Workflow Automation linked with new exhibition deals
3.22. Google Workspace (Gmail API)
• Function: Automated personalized batch sending
• Sample: Script to auto-send to segmented lists on exhibit record creation
3.23. Zoho CRM
• Function: CRM emails automation
• Sample: Workflow automation triggered by new event records
3.24. Mandrill
• Function: Transactional email automation for invites
• Sample: Event-driven trigger from museum software
3.25. Postmark
• Function: Automated response and campaign emails
• Sample: API sending triggered by DB/event update

Benefits

4.1. Automatedly minimize manual effort in large-scale communications for new exhibitions.
4.2. Automate segmentation and personalize messaging for higher open/click rates.
4.3. Automate tracking of engagement and reporting for campaign optimization.
4.4. Enable real-time automated changes—add, remove or target new subscriber cohorts fast.
4.5. Standardize marketing outreach across multiple channels, automating compliance and reporting.
4.6. Support internationalization through automated language and timezone settings.
4.7. Reduce errors and missed opportunities with event-based automated triggers.