Social media post scheduling and management

Purpose

1.1. Automated scheduling and management of social media posts for art museums, ensuring timely public engagement, exhibition promotion, and event announcements across diverse platforms.
1.2. Automates post timing, content repurposing, audience targeting, and cross-platform content distribution in the art collection sector.
1.3. Enables automatedly tracking engagement data, optimizing future content, auto-responding to comments, and ensuring consistent brand messaging.

Trigger Conditions

2.1. New exhibition/event listing or update in the museum database.
2.2. Addition or modification of an artwork record.
2.3. Approval of a new marketing campaign.
2.4. Specific calendar dates or recurring schedules for automated posts.
2.5. Receipt of press releases or curated newsletters.
2.6. User engagement spikes or trending hashtags relevant to art and museums.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API – `/me/feed` endpoint for automated post creation; configure with museum’s Facebook page token and schedule content
3.2. Instagram
• Feature/Setting: Instagram Graph API – `/media` and `/media_publish`; schedule images or carousel posts with captions using automated triggers
3.3. Twitter
• Feature/Setting: Twitter API v2 – `POST /tweets`; configure to auto-post tweets and image content with automated rules
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing API – `ugcPosts` endpoint for automatedly sharing updates to museum pages
3.5. Pinterest
• Feature/Setting: Pinterest API – `pins/create` endpoint for automated pinning of exhibition images or event posters
3.6. TikTok
• Feature/Setting: TikTok for Developers API – automated video submission and scheduling via `/post/publish` endpoint
3.7. YouTube
• Feature/Setting: YouTube Data API v3 – `videos.insert` for automated upload and scheduling of exhibition trailers or behind-the-scenes content
3.8. Buffer
• Feature/Setting: Buffer API – automate scheduling for multiple platforms with `POST /updates/create` using calendar-based triggers
3.9. Hootsuite
• Feature/Setting: Hootsuite API – automatedly schedule content with `POST /messages` endpoint; configure with art collection campaign data
3.10. Sprout Social
• Feature/Setting: Sprout Social Publishing API – automated queueing and publishing of posts across platforms
3.11. Zapier
• Feature/Setting: Zap triggers for new art collection additions, automating cross-platform posting actions
3.12. Later
• Feature/Setting: Later API – automate post scheduling with visual calendar tools
3.13. SocialBee
• Feature/Setting: SocialBee API – automated content category assignment and posting
3.14. CoSchedule
• Feature/Setting: CoSchedule API – automatedly sync content calendar with art exhibition timelines
3.15. Planoly
• Feature/Setting: Planoly API – automated scheduling and Instagram grid planning
3.16. Zoho Social
• Feature/Setting: Zoho Social API – automate campaign scheduling with smart queues
3.17. Sendible
• Feature/Setting: Sendible API – automated post customization and targeted scheduling
3.18. Crowdfire
• Feature/Setting: Crowdfire API – automation for curating and scheduling industry-relevant content
3.19. Agorapulse
• Feature/Setting: Agorapulse API – automate management of messages, comments, and scheduling
3.20. ContentStudio
• Feature/Setting: ContentStudio API – automator for scheduling, publishing, and analytics collection

Benefits

4.1. Automatedly increases audience reach and engagement through timely, consistent museum updates.
4.2. Reduces manual effort, freeing marketing teams for creative planning via automation.
4.3. Ensures error-free, on-brand messaging across all social media by automating review and scheduling.
4.4. Monitors and adapts content strategy using automatable engagement analytics.
4.5. Expands artwork visibility and fosters artist-community interaction through scheduled, automated communications.
4.6. Maintains momentum for collections, events, and fundraising via continuous, automated outreach.