Marketing & CommunicationsPurpose
1.2. Monitor engagement, respond to HVAC industry-specific mentions, and automate analytics collection.
1.3. Maintain consistent branding, showcase product updates, and drive wholesale filter inquiries through multiple channels.
1.4. Streamline marketing workflows, freeing team resources for value-driven communications.
Trigger Conditions
2.2. Scheduled content calendar event.
2.3. Detection of trending HVAC hashtags.
2.4. User comments mentioning brand or product keywords.
2.5. Competitor campaign detection for filters in wholesale segment.
2.6. End-of-quarter performance summary prompts.
Platform Variants
3.1. Facebook
• Feature/Setting: Pages API — /{page-id}/feed for posting, /{page-id}/conversations for monitoring
• Sample: Automated push to company Facebook Page and auto-respond to filter inquiries
3.2. Instagram
• Feature/Setting: Graph API — /me/media for publishing, webhooks for mention monitoring
• Sample: Post product photos, notify on user comments about HVAC filters
3.3. Twitter/X
• Feature/Setting: POST statuses/update endpoint for tweets, stream endpoint for mention tracking
• Sample: Share product news, auto-monitor filter discussion threads
3.4. LinkedIn
• Feature/Setting: Organizations posts API for company updates, comments endpoint for interaction
• Sample: Publish wholesale offers, auto-track industry leader comments
3.5. Pinterest
• Feature/Setting: Pins API for creating new pins, board following API for monitoring
• Sample: Schedule filter promotional pins, detect keyword engagement
3.6. YouTube
• Feature/Setting: YouTube Data API videos.insert for uploads, commentThreads.list for feedback
• Sample: Auto-upload product demo videos, aggregate comment analytics
3.7. Reddit
• Feature/Setting: API POST /api/submit for submission, /r/{subreddit}/comments.json for monitoring
• Sample: Post in HVAC subreddits, track filter mentions
3.8. TikTok
• Feature/Setting: Content Publishing API, Mentions API for community engagement
• Sample: Upload filter install tutorials, retrieve brand mentions
3.9. Buffer
• Feature/Setting: POST /updates/create for scheduling content, GET /analytics for monitoring
• Sample: Queue HVAC-themed posts, collect performance reports
3.10. Hootsuite
• Feature/Setting: Scheduling API, Streams API for engagement tracking
• Sample: Post across multiple platforms, alert team on high-traffic discussions
3.11. Sprout Social
• Feature/Setting: Publishing API for mass posting, Smart Inbox API for replies
• Sample: Share branded announcements, monitor inbound filter queries
3.12. Sprinklr
• Feature/Setting: Unified Platform API for omnichannel publishing, Listening API
• Sample: Launch filter campaigns, monitor HVAC market sentiments
3.13. Zoho Social
• Feature/Setting: API endpoint for content scheduling, brand mention monitoring
• Sample: Auto-publish product launches, detect negative feedback
3.14. SocialBee
• Feature/Setting: Category-based queues for evergreen content, engagement API
• Sample: Manage educational cycles, auto-reply to filter maintenance queries
3.15. Agorapulse
• Feature/Setting: Publishing endpoints, Inbox monitoring endpoints
• Sample: Deploy event-driven posts, funnel urgent customer inquiries
3.16. Later
• Feature/Setting: Automation for image/video posts, analytics data endpoints
• Sample: Visual content scheduling, periodic analytics pulls
3.17. Sendible
• Feature/Setting: Compose and scheduling API, Social Listening API
• Sample: Bulk HVAC deal campaigns, trend detection for air quality topics
3.18. MeetEdgar
• Feature/Setting: Content queue API, recycling and analytics modules
• Sample: Loop filter care tips, measure recurring engagement
3.19. HubSpot Social
• Feature/Setting: Social publishing API, engagement analytics endpoints
• Sample: Integrate pipeline offers, analyze message reach
3.20. Salesforce Social Studio
• Feature/Setting: Publish API, Listening API for interaction dips
• Sample: Program filter launch announcements, flag viral posts
3.21. Google My Business
• Feature/Setting: POST /locations/posts API, questions endpoint
• Sample: Post branch-level updates, auto-respond to filter product questions
3.22. Mailchimp Social Posts
• Feature/Setting: Automated campaign deployment, reporting endpoints
• Sample: Announce promotions, gather click/engagement metrics
Benefits
4.2. Ensures rapid, round-the-clock engagement with HVAC clients.
4.3. Streamlines response to customer service or product-related inquiries.
4.4. Enables multi-platform brand consistency via automated scheduling.
4.5. Enhances analytics and actionable insights across all chosen channels.
4.6. Detects real-time market shifts and monitors competitor activity.