Marketing & CommunicationsPurpose
1.2. Automate capture of interactions including web visits, mobile app events, QR scans at pumps, loyalty app activity, email opens, SMS engagement, and in-store kiosk usage.
1.3. Visualize individualized and aggregated customer journeys in real time to refine marketing campaigns, optimize resource allocation, and improve customer engagement.
1.4. Integrate feedback loops to personalize offers, nurture leads, monitor campaign effectiveness, and dynamically segment users for targeted communications.
Trigger Conditions
2.2. Scan of in-location QR code for offers or loyalty sign-up.
2.3. App installation or login linked to customer profile.
2.4. Use of digital loyalty card or in-app payment at station POS.
2.5. Email campaign open, click, or form submission following promotional outreach.
2.6. Inbound social media mention or direct message regarding station experiences.
2.7. Completion of post-visit satisfaction survey or feedback form.
Platform Variants
• API: Journey Builder API – configure entry events for website/app actions, map customer journeys, sync with Fuel Station contact lists.
3.2. HubSpot
• Workflow Automation – Setup contact property triggers for web engagement and fuel app interactions.
3.3. Segment
• Source Connections – Capture touchpoints across web, app, POS using tracking plans; forward to analytics and marketing endpoints.
3.4. Mixpanel
• People Profiles/Events API – Track specific visits, app usage events, segment by station/region.
3.5. Google Analytics 4
• Measurement Protocol – Send conversion events from kiosks, webforms, and loyalty app touchpoints.
3.6. Zapier
• Automations – Connect fuel CRM, email marketing, and app analytics for seamless data flow as triggers fire.
3.7. Intercom
• Inbox/API – Capture live chat and QR code campaign engagement for journey enrichment.
3.8. Twilio SMS
• Messaging API – Trigger and record SMS responses to fuel offers and station updates.
3.9. SendGrid
• Email Events Webhook – Monitor opens, bounces, and clicks from journey-driven campaigns.
3.10. Power BI
• Streaming Dataset API – Visualize up-to-date customer journey maps, segment data by location.
3.11. Dynamics 365 Marketing
• Real-time Journeys – Use event triggers for loyalty app use and in-store interactions.
3.12. Facebook Pixel
• Custom Events – Track social traffic to fuel locator and promotions.
3.13. Google Tag Manager
• Custom Triggers – Implement event listeners for station-specific web actions.
3.14. Amplitude
• Event Segmentation API – Map churn and repeat visit patterns, sync with marketing actions.
3.15. Mailchimp
• Automation API – Dynamic audience journey triggers on email or app event.
3.16. Klaviyo
• Flows – Automated email & SMS flows triggered by fueling or loyalty engagement.
3.17. Monday.com
• Boards/Automations – Pipe customer journey data into marketing project boards.
3.18. Notion
• Database Automation (Integration API) – Log journey phases, cross-reference with campaign tasks.
3.19. Microsoft Power Automate
• Event-based Flows – Sync customer journey events into CRM and notification tools.
3.20. Tableau
• Web Data Connector – Aggregate and visualize journey progression for alternative fuel customers.
3.21. Freshdesk
• Ticket Automation – Auto-link customer support tickets to corresponding journey stage.
3.22. Zendesk
• Triggers – Automatic ticket creation and tagging based on journey touchpoints.
Benefits
4.2. Enables granular targeting, higher loyalty participation, and personalized communications.
4.3. Automated feedback collection supports rapid service improvements and reputation management.
4.4. Unifies digital, in-store, and field data sources for a holistic map of fuel buyer journeys.
4.5. Drives retention and referral through timely, contextual engagement as customers progress.