Automated event and webinar registrations

Purpose

1.1. Automate the workflow for event and webinar registrations aimed at alternative fuel station stakeholders, customers, and partners.
1.2. Streamline invitations, confirmations, reminders, attendee management, feedback, and analytics within the retail energy/alternative fuels sector.
1.3. Facilitate omnichannel engagement (email, SMS, social, web, CRM) to increase participation and minimize manual coordination for marketing/communications staff.

Trigger Conditions

2.1. New event or webinar created in the company calendar or event tool.
2.2. Receipt of a registration form via landing page or integrated signup link.
2.3. Change in attendee status—registration, payment completed, reminder sent, or event added to personal calendar.
2.4. Webinar capacity limit reached or waiting list engagement required.
2.5. External API call from marketing CRM or campaign automation initiating the workflow.

Platform Variants

3.1. Zoom
• Feature/Setting: Meetings/Webinars API — Create meeting, register participant (POST /users/{userId}/meetings).
3.2. Microsoft Teams
• Feature/Setting: Graph API — Schedule onlineMeeting, add attendees, get join links (POST /me/onlineMeetings).
3.3. GoToWebinar
• Feature/Setting: REST API — Create webinar, add registrant (POST /organizers/{organizerKey}/webinars).
3.4. Eventbrite
• Feature/Setting: Events endpoints — Auto-create event, manage attendees, trigger emails (POST /events).
3.5. Google Calendar
• Feature/Setting: Events API — Schedule event, invite attendees, automation on event creation (POST /calendars/{calendarId}/events).
3.6. Salesforce
• Feature/Setting: Marketing Cloud Events — Trigger journey on registration form submit (Entry Event/REST API).
3.7. HubSpot
• Feature/Setting: Forms API — Registration capture; Workflows — Send follow-ups, reminders.
3.8. Mailchimp
• Feature/Setting: Campaigns API — Automated reminder/confirmation emails (POST /campaigns).
3.9. Slack
• Feature/Setting: Incoming Webhooks — Notify channels when a registration occurs.
3.10. Twilio
• Feature/Setting: Programmable SMS — Registration confirmation or reminder texts (Messages API).
3.11. LinkedIn
• Feature/Setting: Events API — Announce event, auto-invite followers (POST /events).
3.12. ZoomInfo
• Feature/Setting: Enrich attendee data for segmentation using Contact API.
3.13. Typeform
• Feature/Setting: Webhooks — On form submit, trigger registration workflows.
3.14. Google Sheets
• Feature/Setting: Sheets API — Log participants auto-populated from web form (Append to Sheet).
3.15. Airtable
• Feature/Setting: Base Automation — Add/update attendee record on registration input.
3.16. SendGrid
• Feature/Setting: Transactional Emails API — Custom templates for confirmations and feedback.
3.17. Zapier
• Feature/Setting: Multi-step workflow automation — Connect forms, emails, calendars.
3.18. Calendly
• Feature/Setting: Webhooks/API — Reserve slots, send reminders on confirmed registrations.
3.19. Shopify
• Feature/Setting: Shop Events API — Register event purchase, update customer profile.
3.20. Microsoft Dynamics 365
• Feature/Setting: Event Management — API trigger on registration, update lead record.
3.21. Facebook
• Feature/Setting: Graph API Events — Create, update, and broadcast event details to followers (POST /{page-id}/events).
3.22. Pipedrive
• Feature/Setting: Activities API — Schedule follow-up tasks for sales on registration.

Benefits

4.1. Centralizes registration, reminders, and analytics, saving significant manual effort.
4.2. Reduces errors and streamlines multi-channel communication for alternative fuel marketing teams.
4.3. Increases attendance and engagement rates by timely, automated outreach.
4.4. Enables rich insight collection by integrating attendee data with CRM/marketing analytics.
4.5. Improves registrant experience with instant confirmations, reminders, calendar invites, and post-event follow-ups.