Purpose
1. Centralize and automate partner and affiliate communications for alternative fuel station retail marketing.
2. Ensure timely updates about promotions, incentives, policy changes, and product rollout.
3. Provide segmented, trackable, multi-channel notifications for partners and affiliates.
4. Reduce manual coordination, improving campaign agility and compliance record-keeping.
Trigger Conditions
1. New campaign launch or marketing update.
2. Scheduled periodic updates (e.g., monthly newsletters).
3. New affiliate onboarding.
4. Partner/affiliate status or tier changes.
5. Manual initiation by marketing team.
6. Policy or regulatory update requiring communication.
Platform Variants
1. Twilio SMS
• Feature/Setting: Messaging Service API; configure sender pools and use flows to trigger SMS for campaign launch announcements.
2. SendGrid
• Feature/Setting: Marketing Campaigns API; batch create/update email lists, use dynamic templates for update dispatch.
3. Slack
• Feature/Setting: Incoming Webhooks; push targeted partner updates to channels or direct messages.
4. Microsoft Teams
• Feature/Setting: Teams Webhook Connector; automate post delivery in specified affiliate group channels.
5. HubSpot
• Feature/Setting: Workflows & Sequences; configure workflow triggers for automated partner email sequencing.
6. Mailchimp
• Feature/Setting: Campaigns API; send batch mailings and update audience segments for affiliates.
7. ActiveCampaign
• Feature/Setting: Automations; trigger SMS or email based on CRM property or event tag modification.
8. Salesforce
• Feature/Setting: Process Builder & Flow; automate notifications to partner accounts on campaign status changes.
9. Pipedrive
• Feature/Setting: Workflow Automations; trigger email or integration events when partner deal status updates.
10. Zoho CRM
• Feature/Setting: Blueprint; push updates as CRM stage changes for partner/affiliate records.
11. Google Workspace
• Feature/Setting: Gmail API & Google Groups; schedule and push communications to defined groups.
12. Outlook 365
• Feature/Setting: Mail API; auto-send templated partner updates from shared mailbox.
13. Facebook Workplace
• Feature/Setting: Bots/Custom Integrations; post updates in affiliate groups.
14. WhatsApp Business API
• Feature/Setting: Template message dispatch to vetted affiliate numbers on status changes.
15. Telegram
• Feature/Setting: Bot API; program broadcast partner notices to group channels.
16. Discord
• Feature/Setting: Webhook; auto-send announcements to affiliate servers or roles.
17. Intercom
• Feature/Setting: Automated Series; schedule and trigger updates to partner segments in-platform.
18. Zendesk
• Feature/Setting: Triggers & Automations; initiate outbound notifications to registered affiliate contacts.
19. Asana
• Feature/Setting: Rules; auto-create communication tasks or send updates to partner project boards.
20. Monday.com
• Feature/Setting: Automations; notify partners via email or in-app each time board item status shifts.
21. Airtable
• Feature/Setting: Automations; trigger email/send webhook to affiliates when row (partner record) updated.
22. Marketo
• Feature/Setting: Smart Campaigns; automate multi-channel partner update flows based on list membership.
Benefits
1. Ensures rapid dissemination of time-sensitive info to partners.
2. Eliminates manual, error-prone updates, ensuring message consistency.
3. Customizes message by platform for partner preferences.
4. Enables communication tracking for compliance and reporting.
5. Scales easily to hundreds of partner or affiliate recipients and multiple channels.
6. Improved transparency, affiliate engagement, and marketing agility.
Marketing & Communications