Automated segmentation for targeted promotions

Purpose

1.1. Automatically segment customers from multiple data sources (POS, website, mobile app, CRM) based on fuel preferences, visit frequency, purchase history, and engagement, for hyper-targeted promotion of alternative fuels and station services.
1.2. Enable real-time dispatch of personalized campaigns (discounts, loyalty offers, new fuel notifications) through preferred channels (SMS, email, push, social), maximizing relevance and conversion.
1.3. Centralize all segmentation logic for multi-site/multi-region management, supporting dynamic audience creation and cross-channel campaign launch.

Trigger Conditions

2.1. New customer sign-up or app registration.
2.2. Fuel purchase event (receipt, POS, loyalty scan).
2.3. Customer interaction with web, email, or mobile promo assets.
2.4. Scheduled batch updates (e.g., nightly data sync).
2.5. Third-party data enrichment matches (e.g., fleet accounts, EV charging stations).

Platform Variants

3.1. Salesforce
• Feature/Setting: Marketing Cloud Audience Builder/Einstein Segmentation – Create dynamic segments from fuel purchase data using SegmentBuilder API.
3.2. HubSpot
• Feature/Setting: Lists Tool – Build smart contact lists driven by fuel-type custom fields through Contacts API.
3.3. Twilio Segment
• Feature/Setting: Tracking Plan & Personas – Capture customer behavior and trigger segment recomputation via Personas API.
3.4. SendGrid
• Feature/Setting: Marketing Campaigns Segmentation – Configure Contact List Segments via Contacts API and Automation API for triggered emails.
3.5. ActiveCampaign
• Feature/Setting: Advanced Segmentation – Use Tag/Custom Field triggers with Automations API for personalized messaging.
3.6. Iterable
• Feature/Setting: Audience Segmentation via Lists – Set up list criteria driven by event data using APIs.
3.7. Mailchimp
• Feature/Setting: Segments & Tags – Identify group behaviors, set rules via Lists API, and automate campaign sends.
3.8. Braze
• Feature/Setting: Segmentation API – Real-time or scheduled audience updates for push/email/SMS orchestration.
3.9. Klaviyo
• Feature/Setting: Segment Builder – Conditional flows using event/properties via Lists & Segments API.
3.10. Emarsys
• Feature/Setting: Predict Segments – Build AI-powered fuel-purchaser groups with Contact Segmentation API.
3.11. Oracle Eloqua
• Feature/Setting: Dynamic Segments Tool – Integrate customer journey rules using REST API for segment entry.
3.12. Marketo
• Feature/Setting: Smart Lists – Filter fuel types, recurring buyers through REST API for campaign targeting.
3.13. Adobe Campaign
• Feature/Setting: Dynamic Segmentation – Set up filters using Adobe Campaign Standard API.
3.14. Pipedrive
• Feature/Setting: Filter & Segment Tool – Identify niche customer segments using Search/Filters API.
3.15. Zoho CRM
• Feature/Setting: Advanced Find & Segmentation – Custom views/segments via API for promotional workflows.
3.16. Microsoft Dynamics 365
• Feature/Setting: Marketing Segments Module – Automate Fuel category segmentation using Dynamics API.
3.17. SAP Marketing Cloud
• Feature/Setting: Segmentation Models – Custom rules with Segments API for real-time outreach.
3.18. Quickbase
• Feature/Setting: Custom Reports & Filters – API-driven fuel preference segmentation for alerts and notifications.
3.19. Intercom
• Feature/Setting: Audience Segments – Tag users based on behavior triggers via Intercom REST API.
3.20. Google BigQuery
• Feature/Setting: Scheduled Queries for Segmentation – Data segmentation via SQL jobs, integrate results through API for campaign sync.

Benefits

4.1. Precise targeting of promotions maximizes engagement and fuel sales.
4.2. Minimizes manual data management and errors through automated data-driven workflows.
4.3. Supports rapid adaptation to market conditions and regulatory fuel shifts.
4.4. Empowers localization and personalization across multi-outlet networks.
4.5. Strengthens ROI tracking and attribution for all campaigns.