Automated social media scheduling and messaging

Purpose

1.1. Enable consistent, targeted scheduling and delivery of social content (e.g., station openings, price updates, eco-initiatives, events) across multiple platforms for engagement, awareness, and customer education.
1.2. Centralize all social messaging workflows to avoid manual oversight, ensuring timely promotions and compliance.
1.3. Integrate with data sources (fuel inventories, events calendar, news, weather) to auto-trigger posts or messages for relevant updates.
1.4. Increase audience reach by automatically posting to all relevant platforms with adjusted messaging based on audience segment, time zone, and fuel types.

Trigger Conditions

2.1. New event scheduled (e.g., grand opening) in CMS or Google Calendar.
2.2. Scheduled promotions entered in a marketing spreadsheet.
2.3. Price or inventory updates received via ERP or POS APIs.
2.4. Weather alert for a service location.
2.5. Audience engagement thresholds (e.g., social mentions, hashtag use) detected.
2.6. Trigger by specified recurring times (weekly, daily scheduling).

Platform Variants

3.1. Facebook
• Feature/API: Graph API / /me/feed endpoint — configure scheduling payload with message, image, scheduled_publish_time.
3.2. Twitter (X)
• Feature/API: POST statuses/update — configure with status text, media IDs, and auto-schedule via cron.
3.3. LinkedIn
• Feature/API: POST /ugcPosts — configure organization ID, author, message content, visibility, scheduled time.
3.4. Instagram
• Feature/API: Content Publishing API — set image, caption, scheduled_publish_time for business accounts.
3.5. Google My Business
• Feature/API: accounts.locations.localPosts — configure postMedia, callToAction, startDate for announcements.
3.6. WhatsApp Business
• Feature/API: /messages endpoint — setup to send rich messages to lists on schedule.
3.7. Telegram
• Feature/API: /sendMessage, /sendPhoto — select target channel, configure post time and content.
3.8. Slack
• Feature/API: chat.scheduleMessage — specify channel, text, and post_at timestamp.
3.9. Pinterest
• Feature/API: v5/ad_accounts/{ad_account_id}/pins — set up image, alt_text, scheduled_publish_time.
3.10. TikTok
• Feature/API: Content Posting endpoint (Marketing API) — require video, description, scheduled publish time.
3.11. Mailchimp
• Feature/API: Campaigns endpoint — create/schedule social posts alongside email blasts for campaigns.
3.12. Buffer
• Feature: Social queue & API — batch posts, schedule multi-platform delivery from a single endpoint.
3.13. Hootsuite
• Feature: Scheduled publishing via API — create batch social posts, reports delivery time, feedback loops.
3.14. Sprout Social
• Feature: Smart Inbox & Scheduled Message API — auto-tag promotions, manage scheduled post queue.
3.15. Zoho Social
• Feature: Bulk Scheduler endpoint — configure messaging templates and campaign intervals.
3.16. Sendible
• Feature: Scheduling API — automate post creation, schedule announcements, fetch analytics.
3.17. SocialBee
• Feature: Category-based scheduling — group updates by topic e.g., biofuel tips, event alerts, and distribute automatically.
3.18. Planable
• Feature: Scheduled posts via API — set content approval workflows, schedule direct publishing.
3.19. Agorapulse
• Feature: Publishing API — manage content queues, filter messages based on social engagement triggers.
3.20. Salesforce Social Studio
• Feature: Social Calendar API — sync events, automate post schedule, manage trigger-based campaigns.
3.21. Bitly
• Feature/API: Shorten and track links for each scheduled post to measure engagement.
3.22. Twilio (SMS/MMS)
• Feature/API: Messages API — trigger scheduled text campaigns for customer updates outside social platforms.

Benefits

4.1. Reduces manual errors, ensures message consistency, and leverages real-time business events.
4.2. Expands reach and engagement with timely, platform-tailored messages.
4.3. Unifies marketing analytics and campaign reporting.
4.4. Saves time for teams, auto-adjusts to marketing calendar changes, and enforces brand compliance.
4.5. Enables rapid, multi-channel crisis or promotion response (fuel issues, local news).
4.6. Enhances alignment between promotions, inventory, and customer communications at scale.