Marketing & CommunicationsPurpose
1.2. Alert corporate marketing and sales teams of pricing shifts, new offers, or campaign launches in near real time.
1.3. Enable pricing optimization, campaign response, and evidence-based market positioning.
1.4. Secure documentation, archiving, and reporting for compliance, planning, and strategy assessment.
Trigger Conditions
2.2. API or webhook notification from a pricing intelligence platform.
2.3. Manual trigger via dashboard push.
2.4. Anomaly detection: if competitor price falls/rises by predefined % or new campaign detected.
Platform Variants
3.1. SerpApi
• Feature/Setting: Google Search API; configure "search_type=shopping" + query="aluminum windows" + domain restriction + custom schedule.
3.2. Apify
• Feature/Setting: Web scraping actor "E-commerce Scraper"; configure for target website URLs and extraction of price, promo, SKU.
3.3. Diffbot
• Feature/Setting: Product API; set extraction for “price”, “promotion”, “brand” from competitor pages.
3.4. Import.io
• Feature/Setting: Schedule crawl for specific competitor domains focused on product data.
3.5. Snov.io
• Feature/Setting: Monitor competitor campaign emails; configure inbox tracking by brand/keyword.
3.6. Pipl
• Feature/Setting: Set alerts for new public campaigns by tracked organizations in the building materials sector.
3.7. Brand24
• Feature/Setting: Monitor mentions for "aluminum window campaign" and competitor brand names.
3.8. DataForSEO
• Feature/Setting: “SERP Competitor data” endpoint; periodic polling for identified keywords.
3.9. SEMrush
• Feature/Setting: Projects > Position Tracking; configure competitor domains and set PDF alerting.
3.10. SimilarWeb
• Feature/Setting: Industry tracking; enable alerts for traffic spikes indicating possible campaigns.
3.11. Google Alerts API (third-party/enhanced)
• Feature/Setting: Subscribe to changes for “aluminum window discount” + competitor names.
3.12. PhantomBuster
• Feature/Setting: Social network scraper for LinkedIn Ads or Instagram posts by competitors.
3.13. Twitter API (X API)
• Feature/Setting: Track specific hashtags and profiles for new promotions; specify fields: text, created_at.
3.14. Mailgun
• Feature/Setting: Inbound email routing; forward competitor newsletters to automated parser.
3.15. Hunter.io
• Feature/Setting: Discover and verify new campaign contacts from competitors.
3.16. ElasticSearch
• Feature/Setting: Store and index competitor price/campaign snapshots for querying and reporting.
3.17. Slack WebHooks
• Feature/Setting: Deliver price/campaign alerts to “marketing-alerts” channel.
3.18. Tableau
• Feature/Setting: Data source connection to processed competitor dataset for dashboard update.
3.19. Power Automate
• Feature/Setting: Create a flow for conditional alert emails on competitor changes.
3.20. Zapier
• Feature/Setting: Connect alert from data collection service to team inbox, database, or spreadsheet.
3.21. Looker Studio
• Feature/Setting: Connect external data and automatically refresh visualization when changes detected.
3.22. Google Sheets API
• Feature/Setting: Periodic append of new competitor price/campaign data for internal audit.
3.23. Notion API
• Feature/Setting: Populate and update dynamic competitor tracking dashboard/database.
3.24. Airtable
• Feature/Setting: Update “Competitor Price Tracker” table on each automated detection.
Benefits
4.2. Zero manual data collection, freeing time for strategic planning.
4.3. Precise, rule-based alerts ensure no critical developments are missed.
4.4. Data archival supports future planning, resilience, and compliance efforts.
4.5. Automated visualization and alerting speed up management decision cycles.
4.6. Scalable and repeatable for dozens of competitor brands and channels.
4.7. Strengthens corporate pricing power and protects market share.