Automated social media posting and monitoring

Purpose

1.1. Enable consistent, scheduled, and real-time distribution of marketing content across diverse social media for aluminum window corporate brands.
1.2. Achieve automatic audience engagement monitoring, brand sentiment analysis, and campaign performance reporting.
1.3. Centralize messaging to reinforce positioning within the building materials sector, targeting architects, builders, and commercial buyers.
1.4. Reduce manual effort, avoid posting errors, ensure compliance, and enable data-driven communications strategy.
1.5. Maintain up-to-date product news, project showcases, and educational content with minimal marketing team intervention.

Trigger Conditions

2.1. Content approved in internal CMS or marketing calendar.
2.2. Detection of trending keywords for aluminum windows or related commercial construction.
2.3. CRM event indicating new project win or product launch.
2.4. Predefined schedule (daily, weekly, monthly) for recurring posts.
2.5. Event-specific: trade show, sustainability milestone, or partnership announcement.
2.6. User-generated testimonial or review flagged for amplification.

Platform Variants

3.1. Facebook
• Feature/Setting: Pages API – configure scheduled POST endpoint with JSON payload; set publish_times and message.
3.2. Instagram
• Feature/Setting: Graph API – set up Content Publishing endpoint; media_type=image, caption, scheduled_publish_time.
3.3. Twitter (X)
• Feature/Setting: v2 Tweet API – POST/tweets with message struct, attach media_url, set language=en.
3.4. LinkedIn
• Feature/Setting: Marketing Developer Platform – Share on Company Pages; POST /ugcPosts with organization URN and visibility.
3.5. YouTube
• Feature/Setting: Data API v3, Videos.insert endpoint with metadata; publishAt for scheduling.
3.6. Pinterest
• Feature/Setting: REST API, v5 /pins endpoint; configure board_id, note, media_source.
3.7. Google My Business
• Feature/Setting: Business Profile Posts API; configure summary, call_to_action, media.
3.8. TikTok
• Feature/Setting: Content Upload API; set video_metadata, tags, schedule_time.
3.9. Reddit
• Feature/Setting: OAuth2 API; POST to /api/submit for link/text post, set subreddit.
3.10. Slack
• Feature/Setting: Incoming Webhooks; channel=#marketing, payload with title, link, and image.
3.11. Microsoft Teams
• Feature/Setting: Incoming Webhook Connector; JSON card with headline, image, and action link.
3.12. Tumblr
• Feature/Setting: /v2/blog/{identifier}/post API; type=text/photo, state=queue, tags.
3.13. Buffer
• Feature/Setting: API v2, /updates/create endpoint; configure profile_ids, text, scheduled_at.
3.14. Hootsuite
• Feature/Setting: Integration Webhooks, schedule POST with profile, content, datetime.
3.15. Sprout Social
• Feature/Setting: Smart Inbox API for fetching messages, Publishing API for scheduled posts with content_json.
3.16. Sprinklr
• Feature/Setting: Content Publishing API, setup campaign_id, post_copy, publish_time.
3.17. Zoho Social
• Feature/Setting: API /posts endpoint; account_id, content, scheduled_time.
3.18. Salesforce Social Studio
• Feature/Setting: API PublishPost endpoint; topic_id, text, schedule_date_utc.
3.19. HubSpot
• Feature/Setting: Social Media API; schedule_media_post with content, publish_time, channel.
3.20. Zapier
• Feature/Setting: Webhooks & Scheduler triggers for post distribution, monitoring social mentions, auto-routing replies.
3.21. Discord
• Feature/Setting: Webhook URL for channel; JSON message with content, embed, image_url.
3.22. Vkontakte
• Feature/Setting: API `wall.post` for company page; message, attachments, publish_date.
3.23. Mastodon
• Feature/Setting: REST POST /api/v1/statuses; status text, media_ids, scheduled_at.
3.24. Trello
• Feature/Setting: API /cards for logging campaign activity; set due, desc, labels for monitoring.

Benefits

4.1. Consistent multi-channel messaging strengthens brand authority.
4.2. Real-time monitoring enables immediate response to customer feedback or crisis.
4.3. Data collection supports granular analysis of campaign effectiveness.
4.4. Eliminates repetitive manual tasks and reduces human error.
4.5. Enhances collaboration between marketing, sales, and communications teams.
4.6. Improves compliance and alignment with corporate communication guidelines.
4.7. Supports rapid scaling of marketing efforts during product launches or events.
4.8. Facilitates targeted, localized promotions in international markets.