Marketing & CommunicationsPurpose
1. Automate solicitation of Google Reviews and ratings from BMX park visitors to increase social proof, reputation, and ranking in local search.
2. Automatedly trigger outreach based on customer interactions (visit completion, class sign-ups, event participation).
3. Automating feedback gathering post-experience to generate actionable insights for service improvement.
4. Automate personalized follow-ups that encourage positive reviews and rapidly address negative experiences.
Trigger Conditions
1. Automated upon checkout of BMX park services (ticket/interactions completed in POS system).
2. Automatically after a completed class, training, or participation is marked in scheduling/booking system.
3. After exit scan/pass scan or digital waiver completion (automated API integration).
4. Manually or automatedly triggered from CRM after certain event milestones.
5. Scheduled automated post-event follow-up (1–48 hours).
Platform Variants
1. Twilio SMS
- Feature/Setting: Automated SMS dispatch; configure receipt events to trigger review links with message templates.
2. SendGrid
- Feature/Setting: API for templated and automated review request emails triggered by event completion.
3. Mailchimp
- Feature/Setting: Automate segmented campaigns; configure post-visit journeys that send review solicitations.
4. Salesforce
- Feature/Setting: Automate workflows to send personalized review invites via email/SMS from completed lead/opportunity trigger.
5. HubSpot
- Feature/Setting: Create automated email sequences and tasks to request reviews after custom property changes.
6. ActiveCampaign
- Feature/Setting: Automator triggers on tag addition (e.g., “Visited BMX Park”), sends automated review email/SMS.
7. Zendesk
- Feature/Setting: Automate post-ticket resolution review requests using macro-based automated outreach.
8. Pipedrive
- Feature/Setting: Automated workflow when deal stage moves to “Completed”; review link email/SMS sent.
9. Freshdesk
- Feature/Setting: Automated email automation on ticket closure, requesting review.
10. Intercom
- Feature/Setting: Automate in-app and email review requests using automated message triggers on interaction end.
11. Google Workspace (Gmail/Sheets)
- Feature/Setting: Automate review requests via App Script, triggered by new row/contact in Google Sheet.
12. Zoho CRM
- Feature/Setting: Automatic email template dispatch on status change in customer lifecycle.
13. Klaviyo
- Feature/Setting: Automate review solicitation flows for experiential segments, configured post-event.
14. WhatsApp Business API
- Feature/Setting: Automated sending of review invites via template message, triggered by webhook or CRM action.
15. Facebook Messenger API
- Feature/Setting: Automate Messenger bots to request reviews with Google link post-visit.
16. Slack
- Feature/Setting: Automate review requests to internal team or via Slack-integrated SMS/email functions for staff-initiated follow-up.
17. Shopify (for ticket/merch sales)
- Feature/Setting: Automate post-purchase review request email/SMS via order fulfillment webhooks.
18. SurveyMonkey
- Feature/Setting: Automate post-visit survey with custom questions and embedded Google Review link.
19. Typeform
- Feature/Setting: Automated survey flows with logic jump; redirect to Google Reviews after completion.
20. Zapier
- Feature/Setting: Automate multi-step workflows for aggregating contact data and triggering review outreach on custom events.
Benefits
1. Automating requests maximizes review volume and recency, improving search ranking and trust signals.
2. Automation removes manual effort, ensuring all eligible visitors are contacted promptly and consistently.
3. Automated outreach enables scalable, personalized communication that boosts response rates.
4. Automates negative feedback collection and routing for resolution before public posting.
5. Automated analytics on review solicitation effectiveness for ongoing optimization.