Marketing & CommunicationsPurpose
1.2. Automatedly ensure targeted marketing messages reach junior, senior, family, seasonal, and enthusiast member segments.
1.3. Automator-driven workflows for scheduling, content tailoring, and campaign tracking to optimize member engagement and event participation.
1.4. Automating the ongoing segmentation of new and existing members as preferences change, increasing campaign conversion rates.
Trigger Conditions
2.2. Scheduled campaigns—automatedly initiate at planned intervals (weekly, monthly, special events).
2.3. Member interacts (opens email, RSVP, clicks link) — automated follow-up campaigns trigger based on behavior.
2.4. Interest survey submission—automated segmentation and campaign assignment.
Platform Variants
• Feature/Setting: Journey Builder with Audience Segments; configure Automated segmentation on Profile Attributes, trigger Email/SMS by Segment.
3.2. HubSpot
• Feature/Setting: Lists & Workflows; automate campaign emails to list segments using Workflow Triggers on Contact Property changes.
3.3. Mailchimp
• Feature/Setting: Audiences & Segments, Campaign Automations; auto-segment via Tagging and Automated Flows for event invites or updates.
3.4. ActiveCampaign
• Feature/Setting: Automations and Dynamic Content; automate split campaigns based on Contact Interest tags.
3.5. Klaviyo
• Feature/Setting: Segment Builder, Flow Automations; configure automated SMS/email dispatch per behavior-driven segment.
3.6. Constant Contact
• Feature/Setting: Segmentation, Automated Email Series; automation settings for event- or promotion-based series by member type.
3.7. Drip
• Feature/Setting: Segments & Workflows; automate multi-channel outreach using Tag Changes as triggers.
3.8. Zoho Campaigns
• Feature/Setting: Dynamic Content, Autoresponders; automate content variations for interest groups and member types.
3.9. Microsoft Dynamics 365 Marketing
• Feature/Setting: Segment Designer, Customer Journeys; automates communication scheduling based on behavior segments.
3.10. Brevo (formerly Sendinblue)
• Feature/Setting: Automated Campaigns, Segmentation; triggers driven by filter rules on member data.
3.11. Twilio SMS
• Feature/Setting: Messaging Service API; automate SMS sending based on segment lists triggered by webhook events.
3.12. SendGrid
• Feature/Setting: Marketing Campaigns Segmentation; automate email workflows for event-driven or interest-based groupings.
3.13. Iterable
• Feature/Setting: Workflow Studio, Segmentation API; automate cross-channel campaigns to member types based on real-time data.
3.14. Oracle Eloqua
• Feature/Setting: Segment Designer, Program Builder; automation rules to send tailored messages per golf club interest segment.
3.15. Marketo
• Feature/Setting: Smart Lists, Triggered Campaigns; automate member re-engagement based on segmented activity or profile updates.
3.16. Pardot
• Feature/Setting: Dynamic Lists, Engagement Studio; automatedly adjust campaign paths based on golf activity or survey completion.
3.17. Moosend
• Feature/Setting: Automated Workflows, Segmentation; auto-tag and start campaigns for groups like juniors, pros, social players.
3.18. GetResponse
• Feature/Setting: Marketing Automation, Advanced Segmentation; automated trigger rules for interest-driven newsletters.
3.19. Omnisend
• Feature/Setting: Audience Segmentation, Automation Workflows; automate event reminders by age group or player type.
3.20. AWeber
• Feature/Setting: Tag-Based Automations, Segmented Campaigns; automator settings for custom follow-ups per segment.
Benefits
4.2. Automated content relevancy—boosts open and engagement rates by targeting segments precisely.
4.3. Automates real-time response, following every member interaction or lifecycle change.
4.4. Supports automating new offering rollouts and event invitations to relevant groups.
4.5. Improves marketing ROI through automatedly optimized resource allocation and tracking.