Event registration and reminder workflows

Purpose

1.1. Automate end-to-end event registration and reminder workflows for a bird watching area, enabling instant sign-ups, automated confirmation messages, event reminders, attendee management, and post-event follow-ups.
1.2. Automates data synchronization across CRM, email, SMS, and social channels, reducing manual data entry.
1.3. Enables automated segmentation for marketing, collects attendee preferences, and supports reporting for improving visitor engagement and retention.
1.4. Ensures regulatory compliance by automating consent management and maintaining an auditable communication trail.

Trigger Conditions

2.1. New event form submission via website, mobile app, or social registration portal.
2.2. Event approaching based on scheduled calendar dates.
2.3. RSVP status update or query detected (confirmed, declined, tentative).
2.4. Event-specific marketing campaign launch or auto-triggered batch reminders.
2.5. Post-event, for automating feedback requests.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS registration confirmations and reminders. API: Messages endpoint — POST with event and recipient data.
3.2. SendGrid
• Feature/Setting: Automate event ticket and reminder email campaigns via Marketing Campaigns API — Add Contacts, Create Campaign, Schedule.
3.3. Google Calendar
• Feature/Setting: Automate event insertion and automated attendee invites using Calendar API — events.insert with attendee emails.
3.4. Eventbrite
• Feature/Setting: Automate events creation, attendee syncing, and reminder messaging via Eventbrite API — events/create and messaging endpoints.
3.5. Zoom
• Feature/Setting: Automate online session creation and registrant invitation using Zoom API — meetings.create and registrants.add.
3.6. Mailchimp
• Feature/Setting: Automate personalized event invitation emails with Marketing API — campaigns.create, lists.batchSubscribe.
3.7. Slack
• Feature/Setting: Automate community notification of new events and reminders with Incoming Webhooks or Events API.
3.8. Salesforce
• Feature/Setting: Automate lead capture, event registration updates, and reminder tasks using CRM API — Lead, Event objects.
3.9. HubSpot
• Feature/Setting: Automate registration form sync, smart email follow-up, and reminder workflow using Marketing/Event APIs.
3.10. Google Forms
• Feature/Setting: Automate registration intake and response trigger via Forms API (Responses endpoint).
3.11. Outlook 365
• Feature/Setting: Automate event invitations and automated calendar reminders via Outlook Graph API — events and calendar endpoints.
3.12. Airtable
• Feature/Setting: Automate event registration dataset and trigger automation using Airtable API — create/update records.
3.13. Zapier
• Feature/Setting: Automate multi-platform workflows between forms, calendar, and email systems using ‘Zaps’.
3.14. ActiveCampaign
• Feature/Setting: Automate registrant segmentation and event reminder sequence with Automations builder and API.
3.15. Constant Contact
• Feature/Setting: Automate email event invites, confirmations and scheduled reminders via Campaign and Contact Management APIs.
3.16. Typeform
• Feature/Setting: Automate interactive registration and webhook alerts for new entries — Responses API and Webhooks.
3.17. Facebook Events
• Feature/Setting: Automate event posting and send reminders using Facebook Graph API — Events and Messaging API.
3.18. Calendly
• Feature/Setting: Automate appointment setting for bird watching tours and group registration via Scheduling API Webhooks.
3.19. Microsoft Teams
• Feature/Setting: Automate group notifications for events and calendar sync using Teams Graph API — Send Activity Notification.
3.20. Google Sheets
• Feature/Setting: Automate registration data aggregation and automated update triggers using Sheets API — batchUpdateSpreadsheet endpoint.

Benefits

4.1. Automates attendee engagement, reducing manual and repetitive tasks for staff.
4.2. Delivers automated multi-channel reminders, improving event show rates.
4.3. Maintains automated, unified attendee records for future marketing automations and analytics.
4.4. Promotes community growth by automating targeted follow-ups and referral workflows.
4.5. Ensures error-free, timely communications and supports automated compliance with contact preferences.
4.6. Reduces no-shows via automated reminders and easy status update automation.
4.7. Enables scalable campaign management and automatable data-driven decisions for future event planning.