New service/offering announcement campaigns

Purpose

1. Automatedly inform existing and potential customers about a new padel lesson/package, tournament, membership, or facility via multi-channel outreach.

2. Automate segmentation of contacts for tailored announcement targeting based on interest, activity level, or location.

3. Automate tracking of recipient engagement (opens, clicks, responses) to adjust follow-ups or future campaigns.

4. Automate lead capture workflows to schedule tours/demos or inquiries instantly after announcement engagement.

5. Automator boosts the speed and consistency of club-wide and public communications for increased reach and ROI.

6. Enables ongoing automated A/B testing of message templates, channels, and timings for campaign optimizations.

Trigger Conditions

1. Manual trigger by club manager uploading a new offering in the system.

2. Scheduled trigger—automatedly deploys on a pre-set date/time when new offerings are frequent (e.g., monthly).

3. Automated API inbound trigger—when a new service is published in the CMS.

4. Automated trigger from event in CRM or membership/event management software.

Platform Variants

1. Mailchimp

• API: Campaigns.create, Automations.start.
  
• Setting: Automate email blast to segmented lists upon new offering.
  
• Sample: Send "New Padel Tournament!" campaign when new event added.
  

2. Twilio SMS

• API: Messages.create
  
• Setting: Automates SMS notifications to member group about new lessons.
  
• Sample: Trigger bulk SMS to “active” members at 10am after offering goes live.
  

3. Slack

• API: chat.postMessage
  
• Setting: Automate in-club announcement to staff/community channels.
  
• Sample: Notify #padel-ops when new class launches.
  

4. WhatsApp Business API

• Endpoint: /v1/messages
  
• Setting: Automated WhatsApp broadcast to customer opt-ins for offering alerts.
  
• Sample: Push promo with booking link.
  

5. HubSpot

• Endpoint: /marketing/v3/emails, Workflows
  
• Setting: Automates marketing email and follow-up sequence.
  
• Sample: Move interested members into “Padel Upgrade” workflow.
  

6. SendGrid

• API: mail/send
  
• Setting: Automates email delivery with advanced tracking of opens/clicks.
  
• Sample: A/B test subject lines for announcement email.
  

7. Facebook Messenger

• API: /me/messages
  
• Setting: Automates broadcast or chatbot sequences for inquiry replies.
  
• Sample: Messenger flows answer FAQs about new offering.
  

8. Salesforce Marketing Cloud

• Endpoint: /messaging/v1/email/messages
  
• Setting: Automates large-scale email push tied to CRM audiences.
  
• Sample: Trigger based on CRM segment "Padel Enthusiasts".
  

9. Google Ads

• API: CampaignService
  
• Setting: Automatedly create/update local search campaigns promoting new service.
  
• Sample: Launch Google Ad when offering is posted.
  

10. ActiveCampaign

• API: /api/3/campaigns
  
• Setting: Automate personalized campaign to segmented list with auto-responder drip.
  
• Sample: Enroll new leads who click email.
  

11. Constant Contact

• API: /v2/emailmarketing/campaigns
  
• Setting: Schedule automated campaign to all or targeted segments.
  
• Sample: Weekly new-offerings digest to subscribers.
  

12. Mailjet

• API: /v3.1/send
  
• Setting: Automate transactional or marketing emails for signups.
  
• Sample: Trigger when a user registers after viewing announcement.
  

13. Eventbrite

• API: /v3/events/
  
• Setting: Automate publishing and announcement of new tournaments/events.
  
• Sample: Post new padel event & notify followers.
  

14. Zapier

• Trigger: New Record in CRM/Event
  
• Action: Multi-app automation (broadcast email, SMS, ad trigger, etc.).
  
• Sample: Connect CRM, email, and ads in fully automated sequence.
  

15. Microsoft Teams

• API: /v1.0/teams/{team-id}/channels/{channel-id}/messages
  
• Setting: Automate notification to staff or community Teams channel.
  
• Sample: Post automated update when offering is approved.
  

16. Klaviyo

• Endpoint: /campaigns
  
• Setting: Automates bulk email or SMS, with automatable flows for re-engagement.
  
• Sample: Segment club members by activity.
  

17. Intercom

• API: /messages
  
• Setting: In-app messages/popups for users on club web portal.
  
• Sample: Pop-up about new padel masterclass.
  

18. Pipedrive

• API: /deals, /persons
  
• Setting: Automated follow-up for leads engaging with new service.
  
• Sample: Move users to follow-up pipeline.
  

19. Discord

• API: POST /channels/{channel.id}/messages
  
• Setting: Automate posting of updates in club Discord channels.
  
• Sample: "Announcement–new coaching package!"
  

20. Zoho CRM

• API: /crm/v2/Leads
  
• Setting: Automates segmentation and communication for promotion follow-ups.
  
• Sample: Auto-assign to sales rep when someone clicks for info.
  

Benefits

1. Automates multi-channel reach, increasing engagement while minimizing manual effort.

2. Accelerates time-to-market for new programs and filling new slots.

3. Automatable A/B testing and analytics for maximizing ROI on every announcement.

4. Automates lead nurture and booking, dramatically raising conversion efficiency.

5. Ensures no customer segment misses an update through channel automation redundancy.