Automated follow-ups post-event or activity

Purpose

1.1. Automate post-event and post-activity follow-ups for parks & recreation playground events, ensuring timely outreach for feedback, engagement, future event promotion, and community retention through digital and communication channels.
1.2. Automates collection of attendee responses, drives re-engagement, promotes upcoming playground events, gathers suggestions, and automates updates to contact lists for efficient marketing.
1.3. Facilitates automated scheduling of follow-up messages, customizable templates, and omni-channel outreach for marketing and community engagement teams within the playground space.

Trigger Conditions

2.1. Automatedly initiate follow-up after a scheduled event’s end time.
2.2. Automating triggers when new registration is marked as “attended” or participation logged.
2.3. Automate upon form submission, check-in scan, or swipe at the playground event.
2.4. Automator checks attendance records from CRM or sign-up sheets for automated triggers.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated SMS via programmable messaging API, configured with sender number, message template, and event end time for trigger.
3.2. SendGrid
• Feature/Setting: Marketing campaigns API, configure to send automated emails after CSV upload or webhook trigger.
3.3. Mailchimp
• Feature/Setting: Automate post-event journeys, triggered by tag/appended audience field, use prebuilt follow-up templates.
3.4. HubSpot
• Feature/Setting: Automated workflows trigger after event participation logged, personalized follow-up email or task assignment using workflow automation module.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder for automating post-event flows, configuring entry event (e.g., attendance logged) and sequence for follow-up.
3.6. ActiveCampaign
• Feature/Setting: Automate using event-based “triggered campaigns,” mapping attendance status to campaign start.
3.7. Zapier
• Feature/Setting: Automated workflow (“Zap”) connects event app (e.g., Eventbrite) to Gmail, SMS, or CRM for sequenced follow-up.
3.8. Google Workspace (Gmail/Sheets)
• Feature/Setting: Automated email from Apps Script, triggered by playground attendance sheet update.
3.9. Microsoft Power Automate
• Feature/Setting: Workflow automates follow-ups using “When a row is added” trigger in Excel or “Event Completed” in Outlook Calendar.
3.10. Facebook Messenger API
• Feature/Setting: Automated chat messages based on user attendance in event list, using Messenger Bot flows post-event.
3.11. WhatsApp Business API
• Feature/Setting: Automated messaging sequence triggered by playground participant phone numbers upload.
3.12. Slack
• Feature/Setting: Automated post-event messages to community channels or DMs via Slack API, triggered by event completion.
3.13. Eventbrite
• Feature/Setting: Event completion webhook triggers email or SMS follow-up using integrated communication tools.
3.14. SurveyMonkey
• Feature/Setting: Automated survey distribution post-event using collector API, triggered after attendance marked.
3.15. Constant Contact
• Feature/Setting: Automated email follow-up using “Event Ended” trigger, select follow-up campaign in dashboard.
3.16. Intercom
• Feature/Setting: Automate in-app/post-event engagement messages using event-based rules configured in the platform.
3.17. Zoho CRM
• Feature/Setting: Workflow automation triggers post-event follow-up tasks or emails upon “event attended” field update.
3.18. Pipedrive
• Feature/Setting: Automator updates activity fields, triggering automated email or call task using workflow automation options.
3.19. Klaviyo
• Feature/Setting: Automate flow triggered by segmented event participation, send custom playground follow-up messaging.
3.20. Freshdesk
• Feature/Setting: Automated ticket creation or survey sent to attendees after event in Freshdesk Events module.
3.21. Trello
• Feature/Setting: Automate card comments or assignments post-event using Butler automation on cards “Completed” list.
3.22. monday.com
• Feature/Setting: Automator sends notification or email to team/participant based on board status “Event Done.”

Benefits

4.1. Automates timely communications to maximize engagement and minimize manual tasks.
4.2. Streamlines post-event marketing, automating repetitive work across SMS, email, and messaging apps.
4.3. Enhances data capture and feedback collection, using automatable forms and survey tools for the playground community.
4.4. Increases future event attendance and participant retention with automated reminders, reducing drop-off rates.
4.5. Enables scalable community outreach and personalized automated touchpoints, freeing staff to focus on engagement strategy.