Customer win-back campaigns for lapsed buyers

Purpose

1. To automate re-engagement of lapsed buyers by leveraging multi-channel, data-driven customer win-back campaigns.

2. To automate personalized message delivery and targeted content distribution to former customers who have not purchased within a predefined time window.

3. To accelerate customer retention, increase repeat purchases, and reduce churn by automating timely, relevant communication based on purchase history and inactivity.

4. To automate reporting, ROI tracking, and follow-up actions across marketing channels, maximizing campaign impact with minimal manual involvement.

Trigger Conditions

1. Automatedly triggered when a customer has not purchased in X days (parameterizable inactivity threshold).

2. Automates on changes in customer lifecycle status labeled as “lapsed” in the CRM.

3. Automation triggers on abandoned shopping carts, unengaged promotional emails, or other inactivity signals.

4. Conditional triggers: specific product categories overlooked, unused account credits, or lapse after loyalty program opt-in.

Platform Variants

1. HubSpot

• Workflow Automation: Automatedly configure a “Lapsed Buyer Win-Back Workflow” with time-based triggers.
  

2. Salesforce Marketing Cloud

• Journey Builder: Automate buyer segmentation and re-engagement email journey.
  

3. Mailchimp

• Customer Retargeting API: Set up automator for transactional inactivity campaigns.
  

4. Twilio

• Programmable SMS: Automatedly send win-back offers via SMS; configure Messaging API.
  

5. Klaviyo

• Flows: Automates lapsed buyer identification, triggers automated emails or SMS flows.
  

6. Shopify

• Flow Automation: Automate tagging lapsed buyers and triggering email/SMS integrations.
  

7. ActiveCampaign

• Automation Builder: Set up inactivity triggers and automate personalized content sequences.
  

8. Intercom

• Series Automation: Automate messaging to lapsed users vis-à-vis segment-based triggers.
  

9. Zendesk

• Ticket Automation: Scan for inactivity and trigger follow-up messages or offers automatically.
  

10. SendGrid

• Marketing Campaigns API: Configure automator to dispatch win-back email blasts.
  

11. Google Ads

• Customer Match API: Automate ad audience updates for lapsed segments; retarget via display/search.
  

12. Omnisend

• Automation: Create rule-based win-back sequences with multichannel automating (SMS/email/push).
  

13. Zoho CRM

• Workflow Rules: Automate task creation and autoresponse for lapsed accounts.
  

14. Microsoft Dynamics 365

• Power Automate: Set up automated triggers to initiate win-back campaigns for stale contacts.
  

15. Pipedrive

• Workflow Automation: Tag lapsed buyers and automate follow-ups in sales pipelines.
  

16. Constant Contact

• Email Automation: Schedule and send automated win-back templates.
  

17. Facebook Marketing API

• Custom Audiences: Automator updates ad audiences for personalized Facebook/Instagram win-back ads.
  

18. Viber Business Messages

• Messaging API: Automate Viber outreach to lapsed buyers with special incentives.
  

19. WhatsApp Business API

• Automated Messaging: Trigger win-back templates for lapsed buyers with clickable CTAs.
  

20. Slack

• Workflow Builder: Automated internal notifications for agents to manually review high-value lapsed accounts.
  

21. Shopify Flow + Yotpo

• Automate review request reminders for reactivation and incentive upon re-engagement after lapse.
  

22. Segment

• Audience Builder: Automatedly update segments and push to integrated marketing channels for win-back automation.
  

Benefits

1. Automation reduces time and cost on manual segmentation and outreach for lapsed buyers.

2. Automating multi-channel messaging improves relevance and timeliness, raising re-engagement rates.

3. Automatedly collects campaign performance data for continual optimization.

4. Workflow automation ensures no lapsed buyer segment is overlooked, maximizing customer lifetime value.

5. Automates compliance and opt-out management, lowering risk of regulatory missteps.

6. Automation enables rapid A/B testing of win-back offers and messaging for precision targeting.

7. Drives business growth by automating retention processes critical to long-term success.