Automated tracking of campaign effectiveness metrics

Purpose

1.1. Automate the collection, aggregation, and analysis of marketing campaign effectiveness metrics for jewelry repair service providers.
1.2. Enable automated insights on which campaigns, channels, and creatives are driving leads, conversions, and repeat bookings.
1.3. Automate delivery of relevant metrics to stakeholders without manual intervention.
1.4. Automates real-time optimizations by integrating data from multiple touchpoints (ads, website, CRM, email, SMS, reviews).
1.5. Automate funnel tracking to link campaign spends with appointment requests and repair completions.

Trigger Conditions

2.1. New marketing campaign launch.
2.2. Real-time updates to ad platform data (impressions, clicks, spends).
2.3. Automated lead form or booking submission.
2.4. CRM or POS updates (appointment confirmed, repair completed).
2.5. Automatedly scheduled daily, weekly, or monthly summary reporting triggers.

Platform Variants

3.1. Google Ads
• Feature/Setting: Automated Metrics API — Automate pulling campaign, ad group, and keyword performance using the Google Ads API Reports function (reportType: "CAMPAIGN_PERFORMANCE_REPORT").
3.2. Facebook Marketing
• Feature/Setting: Automated Insights via Graph API — Automate campaign/creative/ad set analysis using /v15.0/{ad-account-id}/insights?fields=campaign_name,impressions,clicks,actions.
3.3. Instagram Ads
• Feature/Setting: Automate reporting using Instagram Graph API’s insights endpoint (GET /{ig-media-id}/insights) for reach and engagement.
3.4. Mailchimp
• Feature/Setting: Automate email campaign stats fetching (GET /reports/{campaign_id}) for open rate, clicks, bounces.
3.5. HubSpot
• Feature/Setting: Automate marketing analytics workflow with ‘GET /email/public/v1/campaigns’ and workflow automations.
3.6. Salesforce
• Feature/Setting: Automate campaign tracking using Marketing Cloud APIs for performance and journey details.
3.7. Zoho CRM
• Feature/Setting: Automate retrieval of campaign analytics with Zoho Campaigns API: GET /campaigns.
3.8. Constant Contact
• Feature/Setting: Automate campaign stats sync via Reporting endpoints (GET /v2/emailmarketing/campaigns/{campaignId}/tracking).
3.9. LinkedIn Ads
• Feature/Setting: Automate funnel metrics extraction via LinkedIn Marketing API (GET /adAnalyticsV2).
3.10. Twitter Ads
• Feature/Setting: Automate ad performance tracking using Twitter Ads API analytics endpoint (GET /stats/jobs/accounts/{account_id}).
3.11. Microsoft Advertising
• Feature/Setting: Automate report scheduling via Reporting API (SubmitGenerateReport and PollGenerateReport operations).
3.12. Yelp Ads
• Feature/Setting: Automate business ad metrics with Yelp Fusion API (GET /businesses/{id}/reviews and ad analytics).
3.13. Google Analytics
• Feature/Setting: Automate event/goal tracking via Reporting API v4 (automating metric extraction for sessions, conversion rate).
3.14. Stripe
• Feature/Setting: Automate campaign ROI with Charge and PaymentIntent events (webhook automation for revenue tracking).
3.15. Shopify
• Feature/Setting: Automate marketing campaign performance by integrating with Shopify Marketing Events API (GET /admin/api/2021-04/marketing_events.json).
3.16. Klaviyo
• Feature/Setting: Automate campaign analytics using Campaigns API (GET /campaigns/{campaign_id}/metrics).
3.17. SurveyMonkey
• Feature/Setting: Automate post-campaign feedback via SurveyMonkey Responses API (/surveys/{id}/responses/bulk).
3.18. Google Sheets
• Feature/Setting: Automate metric aggregation and dashboards using Sheets API (append & auto-update rows).
3.19. Slack
• Feature/Setting: Automate delivery of campaign summary via Slack Bot Webhook (POST /api/chat.postMessage).
3.20. Power BI
• Feature/Setting: Automate visual dashboards with Scheduled Data Refresh and Push Datasets API (POST /datasets/{dataset}/rows).
3.21. Freshsales
• Feature/Setting: Automate campaign contact and deal tracking via Freshsales API (GET /campaigns and /deals).
3.22. ActiveCampaign
• Feature/Setting: Automate Email & SMS campaign reporting using ActiveCampaign Reports API (GET /api/3/campaignReports).

Benefits

4.1. Automatedly removes manual data gathering, saving time and costs.
4.2. Automates cross-channel attribution, showing which efforts drive jewelry repairs.
4.3. React faster with automated, real-time metric alerts and dashboards.
4.4. Automates recommendations for ad spend adjustments based on actual effectiveness.
4.5. Automator workflow reduces human error and delivers actionable insights.
4.6. Automating reporting frequency ensures all stakeholders receive timely campaign performance updates.
4.7. Enables deeper customer journey automation, linking marketing with CRM data for repeat business.