Automated email newsletters to clients and leads

Purpose

1.1. Ensure regular, tailored email communication to clients and leads, showcasing new portfolios, promotions, testimonials, behind-the-scenes content, booking calendars, and industry insights for enhanced engagement, retention, and lead conversion in advertising photography.
1.2. Foster brand loyalty by automating timely distribution of targeted content matched to audience segments based on prior engagements, client lifecycle stage, shoot type, or event calendars.
1.3. Streamline repetitive outreach tasks for consistency in professional marketing, freeing photographer resources for creative work.

Trigger Conditions

2.1. New client added to CRM or lead magnet form submission.
2.2. Scheduled campaign launch, recurring dates, or event-based (e.g., following a photo shoot).
2.3. Segment change in audience (e.g., lead to client, milestone birthdays, annual check-in).
2.4. Website content update or new portfolio upload.
2.5. Promotional or seasonal offers scheduled.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Use the "Campaigns" API to trigger and send segmented newsletters (e.g., POST /campaigns/send).
3.2. HubSpot
• Feature/Setting: Email API; configure automated workflows to trigger upon contact property changes (e.g., POST /email/public/v1/singleEmail/send).
3.3. SendGrid
• Feature/Setting: Use "Marketing Campaigns" API (e.g., POST /v3/marketing/singlesends) for batch sends, triggered by webhook.
3.4. ActiveCampaign
• Feature/Setting: Automations API; trigger a campaign when a contact is tagged (e.g., POST /api/3/contact/sync).
3.5. Constant Contact
• Feature/Setting: Event-based email sending via "Email Campaigns" endpoint (e.g., POST /emails).
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API; start journey on lead creation event (e.g., POST /interaction/v1/events).
3.7. Zoho Campaigns
• Feature/Setting: Automation workflows, trigger on form fill or contact creation (e.g., POST /campaigns).
3.8. Klaviyo
• Feature/Setting: Flow Triggers via API, set up for segment entry or custom webhook (e.g., POST /api/v2/campaigns).
3.9. Brevo (ex-Sendinblue)
• Feature/Setting: Transactional emails and email campaigns API for batch and personalized sends (e.g., POST /smtp/email).
3.10. Drip
• Feature/Setting: Automations via API triggers when subscriber changes segment (e.g., POST /v2/subscribers).
3.11. Moosend
• Feature/Setting: Trigger custom campaign via API (e.g., POST /campaigns/sendnow/).
3.12. AWeber
• Feature/Setting: Subscriber-based automation; trigger broadcasts using Broadcast API (e.g., POST /accounts/{accountId}/broadcasts).
3.13. GetResponse
• Feature/Setting: API-triggered campaigns when new user added (e.g., POST /newsletters).
3.14. Benchmark Email
• Feature/Setting: List automation and triggered emails via API (e.g., POST /v1/emails/triggeremails).
3.15. Campaign Monitor
• Feature/Setting: Smart Segments and transactional campaigns via API (e.g., POST /campaigns/{campaignID}/send).
3.16. Mailjet
• Feature/Setting: Automation using Contacts List event and Send API (e.g., POST /v3/send).
3.17. Emma
• Feature/Setting: Trigger campaign with custom segment via API (e.g., POST /mailings?account_id={account_id}).
3.18. MailerLite
• Feature/Setting: API workflows for subscriber-triggered emails (e.g., POST /campaigns/send).
3.19. SharpSpring
• Feature/Setting: Triggers on Lead Score changes, campaign workflows via API (e.g., POST /v1/email/send).
3.20. Oracle Eloqua
• Feature/Setting: Custom event triggers campaign email via REST API (e.g., POST /API/REST/2.0/assets/email/deployments).
3.21. ConvertKit
• Feature/Setting: Automation triggers via tag or form completion, Campaigns API (e.g., POST /sequences/{sequence_id}/subscribe).
3.22. Pardot (Salesforce)
• Feature/Setting: Automation Rules and Drip Programs invoke Pardot API send email method (e.g., POST /api/email/do/send/prospect_id/{id}).
3.23. Intercom
• Feature/Setting: Trigger targeted messages via Custom Bot API (e.g., POST /messages).

Benefits

4.1. Reliable, timely communication nurtures client relationships at scale.
4.2. Reduces manual marketing workload and errors.
4.3. Increases conversion by delivering relevant content to the right audience segments.
4.4. Supports tracking and analytics to measure campaign success and customer engagement.
4.5. Enables personalization with dynamic content blocks or automated audience criteria.
4.6. Facilitates re-engagement of dormant leads and post-project follow-up for referrals or reviews.
4.7. Enhances brand professionalism through coherent and visually appealing templates.
4.8. Automates compliance with unsubscribe requests and email best practices.