Drip campaigns for nurturing leads

Purpose

1.1. Automate sending of a series of personalized emails, SMS, or messages to nurture advertising photography leads over time.
1.2. Ensure each lead receives timely information, portfolio updates, offers, or calls-to-action based on engagement stage.
1.3. Reduce manual follow-up, enhance conversion rates, and maintain brand visibility throughout the sales cycle.
1.4. Track engagement (opens, clicks, replies) to tailor subsequent communications dynamically.

Trigger Conditions

2.1. New lead submitted via online portfolio/contact form.
2.2. Sign-up to a newsletter or special campaign page.
2.3. Lead downloads photography service brochure or price list.
2.4. Specific tags/interests updated in CRM profile.
2.5. Follow-up on prior engagement (opened email, clicked link, no response within X days).

Platform Variants

3.1. Mailchimp
- API: Campaigns/Create, Automations/Triggers — Set up a trigger on list addition or tag update.
3.2. HubSpot
- Feature: Workflows — Configure “Lead Nurturing” email drip workflow, trigger on form fill.
3.3. ActiveCampaign
- Feature: Automations — Trigger automation by tag or form submission for lead sequence emails.
3.4. SendGrid
- API: Marketing Campaigns/Schedules — Auto-schedule segmented drip campaigns by contact list.
3.5. Twilio SMS
- API: Messaging Service — Trigger SMS drip via REST API with sequence and time delay parameters.
3.6. Microsoft Dynamics 365
- Feature: Marketing Journeys — Set up journey triggered by new lead, auto-send nurture content.
3.7. Salesforce Marketing Cloud
- Feature: Journey Builder — Configure entry source as lead captured, automate email/SMS sequence.
3.8. Brevo (formerly Sendinblue)
- API: Automation & Transactional Email — Set conditional steps per user event for email/SMS drip.
3.9. Zoho CRM
- Feature: Workflow Rules — Trigger email drip on lead entry/update, using email template scheduler.
3.10. Pipedrive
- Feature: Workflow Automation — Launch nurture sequences on pipeline stage change.
3.11. MailerLite
- API: Automations — Initiate email chains post sign-up, API-based for custom triggers.
3.12. Marketo
- Feature: Smart Campaigns — Employ lead triggers and drip flow logic with behavioral targeting.
3.13. SharpSpring
- Feature: Visual Workflow Builder — Start lead nurture series on criteria match, e.g., field value.
3.14. GetResponse
- Feature: Automation Builder — Use event-based triggers for multi-step drip series.
3.15. Constant Contact
- Feature: Automated Email Series — Create series for newly added contacts from landing pages.
3.16. Infusionsoft (Keap)
- Feature: Campaign Builder — Design sequence to initiate on form submit or tag addition.
3.17. Klaviyo
- Feature: Flows — Trigger nurture flow on sign-up, segment by engagement.
3.18. Drip
- API: Workflows — Start automation for new subscribers, dynamic delays by actions.
3.19. Intercom
- Feature: Series — Build message/email drips triggered by lead creation in system.
3.20. Moosend
- Feature: Automation Workflows — Set up triggered nurture drips by listed actions or segments.

Benefits

4.1. Improves lead conversion rates through timely, relevant follow-up.
4.2. Personalizes communication at scale, reducing manual workload.
4.3. Provides detailed tracking of engagement, enabling data-driven decisions.
4.4. Maintains consistent client touchpoints, enhancing brand recall.
4.5. Saves time for commercial photographers by managing repetitive outreach efficiently.