Event or holiday promotional campaigns

Purpose

1.1. Automate event or holiday promotional campaigns to notify and engage past or prospective clients with tailored offers, greetings, booking reminders, and portfolio highlights relevant to specific dates (e.g., New Year, Valentine’s Day, company anniversaries).
1.2. Streamline scheduling, design, distribution, and tracking of multi-channel promotional content to maximize reach and conversion for photography services in advertising contexts.
1.3. Reduce manual workload and ensure consistent, timely delivery of branded communication aligned to marketing strategy throughout critical calendar periods.

Trigger Conditions

2.1. Calendar date matches (preset campaign date, public holiday, customer’s anniversary).
2.2. CRM data update (client’s birthday, milestone reached, inactivity period detected).
2.3. Campaign readiness status (campaign content fully approved, assets uploaded).
2.4. Triggered by API or webhook from booking/portfolio/CRM application.

Platform Variants

3.1. Mailchimp
• Feature: Campaign Scheduler API (POST /campaigns/schedule); schedule promotional email newsletters.
3.2. Twilio
• Feature: Messaging API (POST /Messages); configure SMS or MMS for campaign notifications.
3.3. SendGrid
• Feature: Marketing Campaigns API (POST /marketing/singlesends); email campaign creation and scheduling.
3.4. HubSpot
• Feature: Marketing Email API (POST /marketing/v3/emails); automate contact segmentation and emails.
3.5. Salesforce Marketing Cloud
• Feature: Journey Builder (API trigger event); automate multi-channel campaign journeys.
3.6. Facebook Business Suite
• Feature: Graph API (POST /{page-id}/feed); schedule posts and ads for holidays/events.
3.7. Instagram Graph API
• Feature: POST /{user-id}/media_publish; automate photo post scheduling for campaigns.
3.8. ActiveCampaign
• Feature: Automations (POST /api/3/automations); trigger emails and SMS on specific calendar events.
3.9. Slack
• Feature: Incoming Webhooks (POST); send promotional notifications to channel or direct message.
3.10. Google Calendar
• Feature: Events API (PATCH /calendars/calendarId/events); schedule campaign reminders internally.
3.11. Zoho Campaigns
• Feature: Email Campaigns API (POST /add); automate campaign creation and sending.
3.12. Intercom
• Feature: Messages API (POST /messages); configure in-app or email broadcasts for campaign timing.
3.13. Constant Contact
• Feature: Email Campaign Schedule API (POST /emails/{campaign_id}/schedule); schedule campaign release.
3.14. Canva
• Feature: Publish API; push assets to email and social campaign tools on content approval.
3.15. Buffer
• Feature: POST /updates/create; automate social post scheduling for event-based content.
3.16. MailerLite
• Feature: Campaigns API (POST /campaigns); schedule batch emails and segment audience.
3.17. WhatsApp Business API
• Feature: POST /v1/messages; send out time-bound event promotions as messages.
3.18. Viber
• Feature: Public Account Messaging API (POST /send_message); campaign promotions via Viber.
3.19. Airtable
• Feature: Automations (Trigger: Scheduled Time); update marketing ops or push data to campaign tools.
3.20. Microsoft Teams
• Feature: Incoming Webhook Connector; post campaign alerts for team action or approvals.
3.21. Google Ads
• Feature: Campaigns API (POST /customers/{customerId}/campaigns); automate event/seasonal ad creation.
3.22. Shopify
• Feature: Marketing Events API (POST /admin/api/marketing_events.json); trigger popup or email campaigns to past clients.
3.23. SurveyMonkey
• Feature: Collectors API (POST /collectors); send survey invitations as part of campaign feedback gathering.

Benefits

4.1. Reduced manual errors and accelerated go-to-market for time-sensitive promotions.
4.2. Omnichannel reach—ensures clients are engaged on their preferred platform.
4.3. Consistent branding and compliance by templating visual and text assets across channels.
4.4. Data-driven targeting using platform APIs to segment, personalize, and optimize message delivery.
4.5. Automated analytics enable continuous improvement of campaign effectiveness with minimal manual effort.