Marketing & Customer CommunicationPurpose
1.2. Automate content queues for product launches, campaigns, and portfolios.
1.3. Ensure consistent online presence, increase audience engagement, and save manual posting time.
1.4. Gather analytics for content performance to inform future marketing strategies.
1.5. Facilitate collaboration between marketing teams, photographers, and clients for content approvals and scheduling.
Trigger Conditions
2.2. Approval provided via internal workflow tools (e.g., project management software).
2.3. Pre-set content calendar date/time triggers.
2.4. Based on trending hashtags or audience peak activity hours fetched via analytics APIs.
2.5. Direct command or webhook from team chat (e.g., Slack, Microsoft Teams).
Platform Variants
3.1. Facebook (Graph API)
• Feature/Setting: Schedule post using `/me/photos` endpoint; set "published" to "false" for future publish, specify "scheduled_publish_time" for timing.
3.2. Instagram (Graph API)
• Feature/Setting: Use `/me/media` and `/me/media_publish` endpoints for queued image posts; configure captions and targeted hashtags.
3.3. Twitter/X (v2 or v1.1 API)
• Feature/Setting: POST to `statuses/update.json` with "scheduled_time" in supported tools or via partner integrations.
3.4. LinkedIn (Marketing Developer Platform)
• Feature/Setting: Share photo updates with `ugcPosts` endpoint; define scheduled datetime and audience targeting.
3.5. Pinterest (API v5)
• Feature/Setting: POST `/pins/` for photo pin creation; use campaign scheduling via business account settings.
3.6. TikTok (Open API)
• Feature/Setting: Use `/post/video/publish` with scheduling metadata for commercial content.
3.7. YouTube (Data API v3)
• Feature/Setting: Use “video.insert” with "publishAt" datetime for photo-montage video shorts.
3.8. Buffer
• Feature/Setting: “Create an update” endpoint; set “scheduled_at” and specify image URL.
3.9. Hootsuite
• Feature/Setting: Use Hootsuite’s “Create Message” action; specify image and publishing datetime.
3.10. Sprout Social
• Feature/Setting: Use Scheduled Publishing functions via their platform API/webhooks.
3.11. Later
• Feature/Setting: Schedule post with “media_endpoint” for Instagram, Facebook, Pinterest.
3.12. SocialBee
• Feature/Setting: Use “Create Post” endpoint with media and scheduling parameter.
3.13. Zoho Social
• Feature/Setting: Schedule image posts via API with “time” or via content calendar.
3.14. Sendible
• Feature/Setting: Automate photo posting via “Compose Message” with scheduling.
3.15. Crowdfire
• Feature/Setting: Use the “Schedule Post” API for queueing photographic content.
3.16. Agorapulse
• Feature/Setting: Schedule image posts with API or built-in platform scheduler.
3.17. Planable
• Feature/Setting: Schedule and approve image-rich posts via collaborative workflow.
3.18. ContentCal
• Feature/Setting: Use content plans and scheduled calendar publishing for photos.
3.19. CoSchedule
• Feature/Setting: Automated social campaigns with image assets and pre-set time windows.
3.20. HubSpot
• Feature/Setting: Use “Create Social Post” API with image URL and scheduling metadata.
3.21. Google My Business (Business Profile API)
• Feature/Setting: Schedule image post with “newMediaItem”; automate announcement/photo updates.
3.22. Slack (Reminders/Workflow Builder)
• Feature/Setting: Internal prompt/approval to trigger post scheduling on connected networks.
3.23. Microsoft Teams (Connector/Webhook)
• Feature/Setting: Approvals or command to trigger scheduled posts via integrated services.
3.24. Trello (Power-Ups/Automation)
• Feature/Setting: Card move/label triggers social content scheduling via integrations.
Benefits
4.2. Ensures consistency in brand messaging and campaign timing.
4.3. Leverages cross-platform analytics for improved targeting and engagement.
4.4. Enables instant campaign adaptation based on analytics and audience trends.
4.5. Empowers collaborative approval and real-time feedback in marketing workflows.