Purpose
1.2. Automatedly trigger and track referrals, send timely communications, automate validation, and reward processes to grow clientele while reducing manual intervention.
1.3. Automates linking each referred customer with the referrer and updates CRM and marketing records in real-time.
1.4. Enables automatable marketing campaigns, real-time analytics, referral contest automation, and engagement tracking for construction industry growth.
Trigger Conditions
2.2. Automation starts when a new client signs a contract citing a referral code or name.
2.3. Automates follow-up if a referral isn’t acted on within a set timeframe.
2.4. Automatedly initiates when a flooring service is completed and a feedback survey is sent.
Platform Variants
• Feature/Setting: Workflow Rule — automate new referral lead creation and email alerts.
3.2. HubSpot
• Feature/Setting: Workflows API — automates email/SMS to referrer and referred contact.
3.3. Zapier
• Feature/Setting: Multi-step Zap — automate data handoff between web forms and CRM.
3.4. Microsoft Power Automate
• Feature/Setting: Trigger on form submissions; automates approval/reward process.
3.5. Twilio SMS
• Feature/Setting: Programmable Messaging API — automate SMS for referral confirmation.
3.6. SendGrid
• Feature/Setting: Mail Send API — automate referral invitation and reward notifications.
3.7. Slack
• Feature/Setting: Incoming Webhooks — automate team notifications for new referrals.
3.8. Google Sheets
• Feature/Setting: App Script Triggers — automate tracking and status updates.
3.9. Airtable
• Feature/Setting: Automation Blocks — automated reward calculation and communication.
3.10. Typeform
• Feature/Setting: Webhooks — automate transfer of referral data to CRM or email.
3.11. Pipedrive
• Feature/Setting: Workflow Automation — automate referral deal creation and follow-ups.
3.12. Monday.com
• Feature/Setting: Automations — trigger reward task and notify sales.
3.13. Mailchimp
• Feature/Setting: Automations API — automate segmented marketing to referrers.
3.14. ActiveCampaign
• Feature/Setting: Automation Builder — automate sequence emails/SMS for referrals.
3.15. Intercom
• Feature/Setting: Series Automation — send automated chat follow-up to referrer.
3.16. Zoho CRM
• Feature/Setting: Blueprint & Workflow — automate steps for referral and rewards.
3.17. DocuSign
• Feature/Setting: Connect API — automate digital contract reward releases.
3.18. QuickBooks
• Feature/Setting: Invoices API — automate discount or gift card issuance for rewards.
3.19. Stripe
• Feature/Setting: Payment Links API — automate reward payouts or cashback.
3.20. WhatsApp Business API
• Feature/Setting: Automated Message Templates — confirm referral and reward via chat.
3.21. SurveyMonkey
• Feature/Setting: Webhooks — automatically trigger referral requests post-service feedback.
3.22. Calendly
• Feature/Setting: Workflow Automator — schedule referral introduction calls.
Benefits
4.2. Reduces manual tracking, automates communication, and limits human error.
4.3. Automates reward processing to improve customer satisfaction.
4.4. Automated reporting and tracking for ROI and program effectiveness.
4.5. Scalable automation supports multiple referral flows simultaneously for high-volume construction businesses.