Marketing & Customer Engagement AutomationPurpose
1.2. Increase customer awareness of specials, seasonal bowls, events, and shop news.
1.3. Maintain brand engagement by automating frequency and quality of posts.
1.4. Drive traffic from social to in-store/online orders through targeted campaigns.
1.5. Reduce manual labor, centralizing scheduling and analytics for management team.
Trigger Conditions
2.2. Real-time stock or menu updates (e.g., new smoothie flavor in POS triggers a post).
2.3. Customer review milestones (e.g., 100th positive Google review triggers a thank-you post).
2.4. Event reminders (e.g., live music nights or giveaways).
2.5. Campaign starts/ends (e.g., new loyalty program announced).
Platform Variants
• Configure “/me/feed” (Facebook) and “/me/media” (Instagram) endpoints for post scheduling; sample: POST content and image URLs with access token.
3.2. Twitter (X) API v2
• Configure “POST /2/tweets” endpoint; sample: use OAuth 2.0, POST status text and media_ids.
3.3. LinkedIn Marketing Developer Platform
• Configure "UGC Posts API" for organic post publishing; sample: POST text and media with organization and access token.
3.4. Pinterest API
• Configure “v5/pins” endpoint; sample: POST board_id, media, and description.
3.5. TikTok for Developers
• Configure “/post/publish” endpoint; sample: POST video, caption, authentication.
3.6. Google My Business API
• Configure “accounts.locations.localPosts.create”; sample: POST event/item details, image, and button URL.
3.7. Snapchat Marketing API
• Configure Snap Publisher “/adaccounts/posts”; sample: POST creative with caption and targeting.
3.8. YouTube Data API
• Configure “videos.insert” with scheduledPublishTime; sample: POST video, title, description, privacyStatus.
3.9. Telegram Bot API
• Configure “sendPhoto” and “sendMessage” methods; sample: POST chat_id, image URL, and caption.
3.10. Slack API
• Configure “chat.scheduleMessage”; sample: POST channel, content, post_at timestamp.
3.11. Reddit API
• Configure “/api/submit”; sample: POST subreddit, title, text or URL.
3.12. Buffer API
• Use “/updates/create” endpoint; schedule cross-channel posts with text, media, and profile IDs.
3.13. Hootsuite API
• Configure “/messages” API; use access token, profile IDs, content, schedule time.
3.14. Sprout Social Platform API
• Use “/messages/send”; upload content, platforms, and schedule parameters.
3.15. Sprinklr API
• Configure “/social/publish/post”; specify channels, message, and media payload.
3.16. Zoho Social API
• Configure “/post”; POST content, attachment, and schedule.
3.17. Sendible API
• Configure “/messages/send”; POST to profiles, include text, images, and time.
3.18. HubSpot Social Media Tool
• Use “POST /social/v1/posts”; configure channels, publishAt, text, and image.
3.19. Salesforce Social Studio API
• Configure “/v2/posts”; deliver content and schedule for managed profiles.
3.20. Canva Content Planner
• Utilize Integration API to push designs directly to “scheduled posts”; POST design ID, caption, and target channel.
Benefits
4.2. Guarantees frequency and consistent brand tone across all platforms.
4.3. Tracks campaign effectiveness and customer interaction rates instantly.
4.4. Frees up staff from repetitive posting to focus on customer experience.
4.5. Enables real-time response to seasonal trends and customer feedback.