Promotional campaign emails and SMS

Purpose

1.1. Deliver personalized promotional campaign emails and SMS to Açaí shop customers for menu launches, seasonal offers, loyalty rewards, and local events.
1.2. Drive repeat business, boost engagement, and track campaign effectiveness through automated targeted messaging.
1.3. Support customer journey touchpoints—from onboarding offers to reactivation nudges and feedback collection.

Trigger Conditions

2.1. Scheduled batch sends for launch dates or seasonal campaigns.
2.2. Triggered on customer actions such as signup, purchase, or inactivity.
2.3. Initiated by external events or data import, e.g., social media engagement spike or CRM update.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API; set message body, recipient, and schedule via API.
• Sample: POST /Messages {“To”: “+1234567890”, “Body”: “Try our new Açaí bowl flavors!”}

3.2. SendGrid
• Feature/Setting: Marketing Campaigns REST API; configure sender, list segment, campaign template.
• Sample: POST /marketing/singlesends {“list_ids”: ["abc"], “email_config”: {...}}

3.3. Mailchimp
• Feature/Setting: Campaigns API; build email template, target segment, and send logic.
• Sample: POST /campaigns {“type”: “regular”, “recipients”: {...}}

3.4. Klaviyo
• Feature/Setting: Flows API; automate multi-step drip, set triggers by event.
• Sample: POST /flows {“name”: “Promo SMS”, “triggers”: ["signup"]}

3.5. ActiveCampaign
• Feature/Setting: Automation Builder; define conditions and actions using their workflow.
• Sample: Trigger: “Last purchase 14 days ago”, Action: “Send SMS”

3.6. MoEngage
• Feature/Setting: Campaigns API; configure audience, message content, and schedule.
• Sample: POST /campaigns {“audience_id”: “xyz”, “content”: “...”}

3.7. HubSpot
• Feature/Setting: Workflows; trigger email/SMS on specified behavioral triggers.
• Sample: IF {“Event: Bought smoothie”} THEN {“Send promotion”}

3.8. Constant Contact
• Feature/Setting: Automated Email Series; set user joins list as trigger.
• Sample: POST /emails {“contactList”: “Customers”, “templateId”: “promo123”}

3.9. Braze
• Feature/Setting: Messaging API; build and trigger campaign journeys.
• Sample: POST /messages/schedule {“channel”: “email”, “audience”: [...]}

3.10. SMSBump
• Feature/Setting: Shopify SMS automation; set triggers based on cart activity.
• Sample: Action: “Abandoned checkout”, Send: “Special offer SMS”

3.11. Omnisend
• Feature/Setting: Automation workflows for SMS and email; define trigger and message sequence.
• Sample: Workflow: “First visit”, Action: “Send email”

3.12. Postmark
• Feature/Setting: Transactional Email API; configure message stream for promotions.
• Sample: POST /email {“To”: “...”, “TemplateId”: “acai-offer”}

3.13. Zenvia
• Feature/Setting: SMS and WhatsApp Messaging API; configure sender, recipient, and template.
• Sample: POST /sms/send {“number”: “...”, “message”: “Promo alert!”}

3.14. MessageBird
• Feature/Setting: Programmable Messaging API; configure channel (SMS/WhatsApp) and content.
• Sample: POST /messages {“originator”: “Acai”, “body”: “...”}

3.15. Iterable
• Feature/Setting: Campaigns API; build workflow, personalize per user property.
• Sample: POST /campaigns/triggered {“userId”: “...”, “campaignId”: “...”}

3.16. Customer.io
• Feature/Setting: API-triggered campaigns; segment by user attribute or behavior.
• Sample: POST /send/email {“segment_id”: “...”}

3.17. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate promo journey by behavior.
• Sample: Entry Event: “Birthday”, Email/SMS Action: “Send coupon”

3.18. Vero
• Feature/Setting: Event-driven messaging; configure event properties as triggers.
• Sample: POST /events/trigger {“action”: “Bowl Purchase”}

3.19. Mailjet
• Feature/Setting: Email/SMS Campaigns API; set up promo scheduled sends.
• Sample: POST /send {“ContactslistID”: “...”, “Subject”: “...”}

3.20. Gupshup
• Feature/Setting: Messaging API; multi-channel SMS/WhatsApp campaign launch.
• Sample: POST /sms/messages {“to”: “...”, “msg”: “Try new toppings!”}

3.21. Infobip
• Feature/Setting: SMS/Email Campaigns; automate by list and trigger.
• Sample: API: sendSms {“destinations”: “...”, “text”: “...”}

Benefits

4.1. Ensures customers receive timely, relevant promotions boosting loyalty and conversion.
4.2. Reduces manual burden on staff; increases operational marketing efficiency.
4.3. Enables personalization and A/B testing to refine messaging for best results.
4.4. Supports omnichannel campaign consistency across SMS and email.
4.5. Provides actionable analytics for continuous campaign optimization.