Marketing & Customer Engagement AutomationPurpose
1.2. Automate outreach for earned rewards, birthday offers, and milestone achievements to drive repeat visits.
1.3. Integrate reward systems with omnichannel delivery (SMS, email, app, push notification, social media, POS receipts).
Trigger Conditions
2.2. Customer reaches reward thresholds (e.g., free bowl after 10 purchases).
2.3. Customer's birthday or anniversary date approaches.
2.4. Promotion periods for limited-time offers.
2.5. Inactivity triggers (e.g., no visit/purchase in 30 days).
Platform Variants
3.1. Twilio (SMS/WhatsApp)
• Feature/Setting: Use Programmable SMS API to send templated reward messages; configure webhook for purchase completion event.
3.2. SendGrid (Email)
• Feature/Setting: Use Transactional Templates and dynamic fields; connect to loyalty point increment events for automatic sends.
3.3. Mailchimp (Email Marketing)
• Feature/Setting: Automations for "Reward Earned" based on tagged audiences; configure triggered campaigns.
3.4. Pushwoosh (Mobile/App Push)
• Feature/Setting: Automated push API for real-time reward alerts via loyalty app.
3.5. Firebase Cloud Messaging (App Push Notification)
• Feature/Setting: Trigger cloud push notifications using purchase/points event via REST API.
3.6. HubSpot (Marketing Automation)
• Feature/Setting: Workflow builder ties CRM contacts to loyalty status; sends reward email/SMS via integrations.
3.7. ActiveCampaign
• Feature/Setting: Automated deals/pipeline actions; configure with if/then triggers for loyalty thresholds.
3.8. Klaviyo
• Feature/Setting: Use flows for event-triggered messages when customers accrue enough points.
3.9. Intercom (In-app & Email)
• Feature/Setting: Trigger Messenger popups/emails based on loyalty event properties.
3.10. Customer.io
• Feature/Setting: Integrate loyalty system as event source; use segment-triggered messaging for rewards.
3.11. Zendesk Sunshine
• Feature/Setting: Event-activated campaigns for recognition and reward emails.
3.12. Slack (Internal/Team Notification)
• Feature/Setting: Automated Slack channel posts notifying staff of customer rewards for personalized in-store recognition.
3.13. Shopify Flow (E-commerce)
• Feature/Setting: Automate email or SMS via Shopify Flow when reward milestones achieved.
3.14. Square Marketing
• Feature/Setting: Use Loyalty API triggers to email/text customers upon reward status change.
3.15. Facebook Messenger (Meta API)
• Feature/Setting: Use Automated Message Templates for real-time reward notifications.
3.16. WhatsApp Business API
• Feature/Setting: Send templated loyalty notifications via API post-webhook trigger.
3.17. Braze
• Feature/Setting: Customer engagement messaging triggered based on custom loyalty event properties.
3.18. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with API-triggered event sends for reward status.
3.19. Viber Business Messages
• Feature/Setting: Send loyalty reward announcements automatically using the Viber REST API.
3.20. Zapier
• Feature/Setting: Automated workflows forwarding purchase/points events to email/SMS/push services.
Benefits
4.2. Reduced manual workload for staff, eliminating human error.
4.3. Segmented, personalized outreach improves customer satisfaction.
4.4. Higher redemption rates for offers due to immediate, omnichannel delivery.
4.5. Scalability—enables growth with no added complexity in notification management.