Audience segmentation and tailored promotions

Purpose

1. Segment amphitheater audience data via multiple criteria (demographics, ticket behavior, event type, interests) to drive precise, automated personalized promotions across channels (email, SMS, ads, social) updating dynamically as audience behavior evolves for maximized engagement, ticket sales, and ROI.

2. Synchronize segmentation from CRM, ticketing, past purchases, event participation, and online engagement into actionable campaign triggers, facilitating upsell/cross-sell across multiple entertainment properties and events.

Trigger Conditions

1. New ticket purchase or registration submitted.

2. User RSVP or “interest” logged on web/app/social page.

3. Email/newsletter subscription or event-specific campaign response.

4. Milestone participation (e.g., 5th event attended, referral achieved, high-value tier reached).

5. Social media interaction (like, share, comment on event).

6. Geographic proximity detected (geo-fencing, event check-in).

7. Feedback form or survey submitted.

Platform Variants

1. Salesforce Marketing Cloud

• Journey Builder: Configure audience segments with Entry Event as ticket purchase; use Engagement Split for tailored email/SMS.
  

2. HubSpot

• Lists API + Workflows: Dynamically build segmented lists; trigger marketing emails from workflow when new event attendee is added.
  

3. Braze

• Segments + Canvas: Segment mobile/web users by in-app actions; configure push notification variant per segment.
  

4. ActiveCampaign

• Automations: Set trigger as form submission or tagged CRM contact; configure custom audience path for campaign variants.
  

5. Customer.io

• Segments + Campaigns: API defines new segment on RSVP; campaign trigger set to entry or exit from segment.
  

6. Mailchimp

• Audience Segmentation: Configure via API Audience endpoints with event data; launch targeted campaign when segment threshold met.
  

7. Twilio Segment

• Source/Function: Capture user traits via track/identify API; output to marketing tool for channel-specific campaign.
  

8. Iterable

• User Segments API: Create/modify segments based on event/ticket behavior; Marketing Campaign API for message sends.
  

9. Klaviyo

• Lists & Segments: Define rules with on-site behavior; trigger flow when criteria matched.
  

10. SendGrid

• Contact Segmentation: Segment API updates list when contact engages event; trigger Event Webhook for campaign start.
  

11. Google Ads

• Customer Match API: Send segmented audience for retargeted ad; schedule updates as audience traits shift.
  

12. Facebook/Meta Ads

• Custom Audiences API: Automated push segmented emails or phone list for lookalike targeting.
  

13. Zendesk Sunshine

• Profiles & Events API: Aggregate event participation into enriched user profile for omnichannel segmentation.
  

14. Oracle Eloqua

• Segmentation Rule: Define user filter rules; trigger program canvas for promotional journey.
  

15. Adobe Experience Cloud

• Audience Manager API: Rule-based segmentation on data source (ticket, social, CRM); sync audience to Ad/Email platform.
  

16. MoEngage

• Segment API + Campaigns: Segment flows based on geolocation/event history; push SMS/email on schedule.
  

17. Vero

• Audience API: Segment on-ticket purchase; trigger multi-channel journey via event webhook.
  

18. Pardot (Salesforce)

• Segmentation Lists: Query Rules on ticket/engagement data; Automation Rules for personalized emails.
  

19. Emarsys

• Segment Builder API: Criteria on purchase, click or feedback; activate Predict for campaign send.
  

20. Acoustic Campaign

• Dynamic Query Segment: Build segment via Contact Source criteria with entry trigger for multi-step journey.
  

21. Zoho Marketing Automation

• Segments & Triggers: Rule-based audience definition; workflow triggers social/email/SMS campaign.
  

22. TikTok Ads

• Custom Audience API: Sync with regularly updated segment; trigger retargeting for historic event-goers.
  

23. Slack

• Workflow Builder: Auto-post segmented event promo in private groups when trigger met.
  

24. SurveyMonkey

• Webhook: After survey submit, trigger campaign per answer cohort.
  

25. OneSignal

• Tagging API: Segment mobile audience (e.g., recent amphitheater visitors); automate push notification.
  

Benefits

1. Dramatically increases campaign relevance and conversion via data-driven promotions.

2. Ensures real-time dynamic audience update and multi-channel precision.

3. Reduces manual labor—automates audience management, campaign launch, and cross-channel updates.

4. Enables granular tracking of campaign effectiveness by micro-segment.

5. Drives brand loyalty, repeat attendance, and maximizes marketing ROI within entertainment venue operations.