Automated customer satisfaction surveys and data collection

Purpose

1.1. Automate post-event customer feedback collection to assess satisfaction and capture actionable insights.
1.2. Enable high-volume, prompt outreach to attendees for continuous improvement.
1.3. Streamline survey distribution across channels (SMS, email, web, app) for broader response rates.
1.4. Centralize and automate reporting of survey data for management analysis in real time.
1.5. Segment respondents based on satisfaction for targeted follow-up, loyalty, and resolution campaigns.

Trigger Conditions

2.1. Completion of event attendee check-out recorded in ticketing or gate system.
2.2. Scheduled automation run (e.g., daily at 11 PM post-events).
2.3. Manual initiation for targeted surveys (e.g., after VIP experiences).
2.4. After ticket purchase for pre-event anticipation surveys.
2.5. Integration/webhook notification from event management platform.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable SMS; configure “SendMessage” API to deliver survey links post-event.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns; use Mail Send API with dynamic links and personalization fields.
3.3. SurveyMonkey
• Feature/Setting: Get Responses API; automate survey creation, distribution, and result retrieval.
3.4. Typeform
• Feature/Setting: Responses API; trigger form invites via email/SMS integrations and collect responses.
3.5. Google Forms
• Feature/Setting: Forms API via Google Workspace; create/distribute and retrieve responses programmatically.
3.6. Mailchimp
• Feature/Setting: Campaigns API; send personalized survey invitations based on event segment tags.
3.7. Salesforce
• Feature/Setting: Marketing Cloud Journey Builder; trigger surveys based on contact activity post-event.
3.8. HubSpot
• Feature/Setting: Workflow Automation; setup “Send Survey” automation after customer ticket status update.
3.9. Qualtrics
• Feature/Setting: Survey Distribution API; schedule and automate multi-channel survey dispatches.
3.10. Customer.io
• Feature/Setting: Campaign triggers based on event registration; send in-app/email survey requests.
3.11. Zoho Survey
• Feature/Setting: API for survey invites; automate scheduled or event-driven invitations and data pulls.
3.12. ActiveCampaign
• Feature/Setting: Automations; trigger “send email” action with embedded survey links.
3.13. Constant Contact
• Feature/Setting: Campaign Creator API; send survey follow-up emails to event registrants.
3.14. Airtable
• Feature/Setting: Webhooks/API; auto-add responses to a survey feedback table on receipt.
3.15. Slack
• Feature/Setting: Incoming Webhooks; automatically post quick polls for event staff or volunteers post-shift.
3.16. Microsoft Teams
• Feature/Setting: Adaptive Cards/API; send surveys or feedback forms in channel posts.
3.17. Eventbrite
• Feature/Setting: Webhook triggers; send attendee lists to survey platform after event closeout.
3.18. WhatsApp Business API
• Feature/Setting: Message Templates; deliver survey invites directly to attendee devices post-event.
3.19. Intercom
• Feature/Setting: Post-event chat triggers; push survey links in chat when user logs in post-event.
3.20. Zendesk
• Feature/Setting: Trigger automation; survey ticket closure with post-event feedback request.

Benefits

4.1. Increases response rates through timely, multi-channel outreach.
4.2. Accelerates feedback cycle, supporting rapid issue detection and service refinement.
4.3. Reduces manual labor and risk of data entry errors.
4.4. Enables precise segmentation and more personalized follow-up engagement.
4.5. Provides management with continuous, real-time performance metrics.
4.6. Enhances attendee loyalty and reputation through responsive engagement.
4.7. Scales efficiently for events from hundreds to tens of thousands of guests.