Automated follow-up for abandoned cart or incomplete bookings

Purpose

1. Recover potential revenue lost due to abandoned carts or incomplete bookings by engaging prospective customers with automated follow-up communication through various channels.

2. Nudge users to complete their bookings by reminding them of their pending actions, offering incentives, or providing assistance.

3. Enhance customer lifecycle engagement, reinforce brand awareness, and increase event occupancy.

4. Segment and personalize follow-ups based on user behavior, time elapsed, and other contextual data.

Trigger Conditions

1. User adds tickets to cart but does not check out within defined time (ex: 30 minutes).

2. Booking initiated but not completed—user leaves booking flow before payment confirmation.

3. Session or browser tab closed with cart still containing selected items.

4. Incomplete bookings detected during periodic database scans.

5. User exits or idles at payment stage beyond set timeout.

Platform Variants

1. Twilio SMS

• Feature/Setting: Messaging API; configure a POST webhook triggered by abandoned cart event to send “Complete your booking” SMS.
  

2. SendGrid

• Feature/Setting: Marketing Campaigns; use dynamic transactional email templates triggered by booking abandonment.
  

3. Mailchimp

• Feature/Setting: Automated Workflows; set 'Abandoned Cart' trigger, configure message sequence for segmented recipients.
  

4. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder; create “Abandonment Recovery” journey with triggered email/SMS nodes.
  

5. HubSpot

• Feature/Setting: Workflow Automation; use “Abandoned Cart” enrollment trigger, personalize email follow-ups.
  

6. ActiveCampaign

• Feature/Setting: Automation builder; set “Cart Abandonment” as start trigger, configure email/SMS sequence.
  

7. Klaviyo

• Feature/Setting: Flow Automation; abandoned cart flow, utilize event-based triggers and dynamic email content.
  

8. Shopify

• Feature/Setting: Shopify Flow app; trigger “Abandoned Checkout” workflow to send notification via SMS or email.
  

9. WooCommerce

• Feature/Setting: WooCommerce Follow-Ups plugin; configure cart abandonment emails and SMS via hooks.
  

10. Zapier

• Feature/Setting: Multi-step Zaps; detect incomplete transactions, trigger actions across email/SMS providers.
  

11. Constant Contact

• Feature/Setting: Email Automation; configure custom triggers for incomplete bookings, automate message dispatch.
  

12. Intercom

• Feature/Setting: Automated Messaging; event-based triggers for “abandoned” user status, send chat or email nudges.
  

13. Braze

• Feature/Setting: Canvas Flow; set up “Abandon Cart” trigger, send push/email/SMS based on user profile.
  

14. Iterable

• Feature/Setting: Workflow Studio; set conditional campaign using 'abandonment' event field.
  

15. Mandrill

• Feature/Setting: Transactional API; POST request on abandonment to trigger custom email content.
  

16. Facebook Messenger API

• Feature/Setting: Send API; on booking abandonment, send Messenger notification via chatbot.
  

17. Google Ads

• Feature/Setting: Remarketing Lists; configure “abandoned checkout” audience for display ad reminders.
  

18. Microsoft Dynamics 365 Marketing

• Feature/Setting: Real-time Marketing Journeys; abandoned booking trigger initiates multi-step email/SMS flow.
  

19. Omnisend

• Feature/Setting: Automation Sequence; event-triggered reminders for users who left checkout incomplete.
  

20. WebEngage

• Feature/Setting: Journey Designer; detect cart abandonment, trigger personalized push/email/SMS notifications.
  

Benefits

1. Increases recovered sales and booking completion rates from lost leads.

2. Enhances customer experience through proactive outreach and timely reminders.

3. Provides robust segmentation for tailored engagement and higher conversion.

4. Reduces manual intervention, saving time and marketing resources.

5. Delivers actionable analytics on customer behavior and recovery campaign effectiveness.