Marketing & Customer Engagement AutomationPurpose
1.2. Automate guest engagement while memories are fresh, boosting response rates and data reliability.
1.3. Aggregate insights for marketing campaigns, operational refinements, and management reporting in the amphitheater context.
Trigger Conditions
2.2. Guest attendance confirmed via ticket scan/check-in log.
2.3. Delay period elapsed (immediate, 1h, 12h, or next day post-event).
2.4. No prior feedback submitted record found for attendee.
Platform Variants
• Feature: SMS Messaging API
• Setting: Configure API to send feedback link to guest phone list upon event close trigger.
3.2. SendGrid
• Feature: Transactional Email API
• Setting: Automated template delivery with personalized feedback invites post-event.
3.3. Mailchimp
• Feature: Campaign API
• Setting: Automated segmented campaign triggers with event-specific survey link.
3.4. ActiveCampaign
• Feature: Automation Workflow
• Setting: Post-event workflow fires email or SMS with embedded feedback request.
3.5. Slack
• Feature: Incoming Webhook
• Setting: Send feedback reminders to private event staff channel for manual follow-up if low response.
3.6. Salesforce
• Feature: Process Builder/Flow
• Setting: Detect closed event and auto-email feedback form to attendee contacts.
3.7. Zapier
• Feature: Multi-step Zap
• Setting: Set up a chain: ticket system "event complete" → Google Forms feedback → notification send.
3.8. Airtable
• Feature: Automated Emails
• Setting: Use Airtable Automations for sending personalized feedback forms to registrants.
3.9. Microsoft Power Automate
• Feature: Instant Cloud Flow
• Setting: "Event End" in Outlook → Send survey via Forms/Outlook mail.
3.10. SurveyMonkey
• Feature: Automated Collector
• Setting: Trigger survey sending via API feed from event database.
3.11. HubSpot
• Feature: Workflows
• Setting: Detect ticket status = attended, queue feedback email/SMS.
3.12. Google Workspace (Gmail)
• Feature: Scheduled Send
• Setting: Script to queue emails to attendee list X hours post-event with feedback form.
3.13. Eventbrite
• Feature: Post-Event Email
• Setting: Automatic emails/SMS to ticket holders when event marked complete.
3.14. Constant Contact
• Feature: Autoresponder
• Setting: Set up event-based triggers to feedback survey distribution.
3.15. Qualtrics
• Feature: Survey Distribution API
• Setting: Integrate survey sends with event completion webhook from event management system.
3.16. Intercom
• Feature: Event-based Messaging
• Setting: Message attendees from segment flagged as event attended; include survey link.
3.17. Typeform
• Feature: Webhooks
• Setting: Generate personalized survey URLs post-event and distribute via chosen channel.
3.18. WhatsApp Business API
• Feature: Template Message
• Setting: Distribute feedback link using session or notification template, triggered X hours after check-out.
3.19. Zendesk
• Feature: Ticket Automations
• Setting: Auto-create follow-up ticket with feedback request for every completed attendee.
3.20. Klaviyo
• Feature: Flow Builder
• Setting: Create time-delayed flows sending survey to event participants post-event.
Benefits
4.2. Reduces manual tasks for marketing and event ops.
4.3. Enhances data-driven decisions with real-time attendee feedback.
4.4. Improves review collection for digital marketing and operational visibility.
4.5. Increases satisfaction by showing proactive guest care.