Marketing & Customer Engagement AutomationPurpose
1.2. Engage ticket buyers and event-goers by awarding points for actions (purchases, check-ins, referrals), distributing rewards, and promoting return visits.
1.3. Streamline reward fulfillment, birthday/anniversary offers, tier upgrades, and notifications via multiple channels.
1.4. Integrate reward status with CRM, marketing automation, POS, and analytics systems for closed-loop visibility.
1.5. Monitor, report, and optimize program performance in real time.
Trigger Conditions
2.2. A ticket purchase or merchandise sale is recorded.
2.3. Event attendee checks in on site or via geofencing.
2.4. Referral link is used and new sign-up occurs.
2.5. Customer birthday, membership anniversary, or milestone is reached.
2.6. Threshold points are accumulated or tier is upgraded.
2.7. Reward claim or redemption request initiated by customer.
2.8. Inactivity detected within a set timeframe.
Platform Variants
• Feature/Setting: Loyalty Management Cloud — configure point rules, automation workflows, REST API integration for ticketing.
3.2. HubSpot
• Feature/Setting: Workflows API, Custom Properties — auto-update and trigger reward actions on deals, contacts.
3.3. Twilio
• Feature/Setting: Messaging API — send SMS notifications for earned, expiring, or redeemed rewards; sample: POST /Messages with dynamic reward info.
3.4. ActiveCampaign
• Feature/Setting: Automations — trigger reward emails on custom event tags using webhooks.
3.5. Mailchimp
• Feature/Setting: Automated Journeys — trigger reward campaign based on contact segment or activity, connect with Events API.
3.6. Zendesk
• Feature/Setting: Triggers and Webhooks — auto-create support tickets for manual reward reviews or fulfillment.
3.7. Shopify
• Feature/Setting: POS API, Customer API — record purchase actions, update loyalty status and trigger reward offers at checkout.
3.8. WooCommerce
• Feature/Setting: REST API — listen for new orders, update customer metadata, and push points/redemption details.
3.9. Square
• Feature/Setting: Loyalty API — automate point accrual and redemption flows with event handlers.
3.10. Google Sheets
• Feature/Setting: AppScript Triggers — automatically update loyalty point ledgers and track participation metrics.
3.11. Zapier
• Feature/Setting: Webhooks, Multi-Step Zaps — connect ticketing, CRM, and messaging platforms for seamless reward processing.
3.12. Slack
• Feature/Setting: Incoming Webhooks — send real-time staff alerts for VIP or high-value member activity.
3.13. Intercom
• Feature/Setting: Custom Bots & Operator Rules — notify customers of reward balances and prompt engagement actions.
3.14. Smartsheet
• Feature/Setting: Automated Workflows — move customers between tiers and track reward approvals.
3.15. Klaviyo
• Feature/Setting: Flows & Profiles API — create targeted reward offers based on lifecycle triggers.
3.16. Typeform
• Feature/Setting: Webhooks — capture feedback post-redemption and feed scores into loyalty profiles.
3.17. Eventbrite
• Feature/Setting: Webhooks — trigger loyalty actions on order placed, coupon redeemed, or check-in completed.
3.18. Microsoft Teams
• Feature/Setting: Adaptive Cards + Webhooks — notify team on special customer milestones.
3.19. SendGrid
• Feature/Setting: Dynamic Templates + API — deliver triggered reward emails with personalized content.
3.20. Freshdesk
• Feature/Setting: Automations, Webhooks — escalate high-value member issues or manual reward reviews.
3.21. Pipedrive
• Feature/Setting: Deals API, Workflow Automation — map loyalty progress to deal milestones, auto-follow-up.
3.22. Gorgias
• Feature/Setting: HTTP Integration — update loyalty info in support inbox and automate reward-related responses.
3.23. LoyaltyLion
• Feature/Setting: Programmatic Points API — push and pull loyalty data on customer actions for real-time engagement.
Benefits
4.2. Improves customer retention and drives repeat event attendance.
4.3. Reduces manual workload for staff, lowering operational burden.
4.4. Supports multichannel engagement: email, SMS, in-app, and POS.
4.5. Delivers actionable insights to optimize loyalty program ROI and personalize offers.