Personalized event recommendations based on past attendance

Purpose

1. Automate sending hyper-personalized event recommendations to amphitheater visitors based on their previous ticket purchases, attendance records, genres, artists, and preferences.

2. Increase ticket sales, boost attendee engagement, reduce marketing costs, and streamline the customer journey in the entertainment venue sector.

3. Enhance lifetime value by nurturing deeper customer relationships through targeted communication, upselling, and loyalty retention activities.

Trigger Conditions

1. New event scheduled within a matching genre or with artists previously attended.

2. Customer purchases or attends an event, updating their interest profile.

3. Periodic campaign cycles targeting inactive or loyal attendees.

4. Explicit request from user for event recommendations via web, email, or SMS.

Platform Variants

1. Salesforce Marketing Cloud

• Feature/Setting: Contact Data Extensions, Journey Builder with event-triggered send; configure AMPscript for personalized content injection.
  

2. HubSpot

• Feature/Setting: List-based triggers, behavioral segmentation, Marketing Email Recommendation module, configure event attendance properties.
  

3. Twilio SMS

• Feature/Setting: Messaging API with webhooks for new event triggers; templated SMS content linked to attendee profiles.
  

4. SendGrid

• Feature/Setting: Dynamic Template API, personalization tokens linked to user event history.
  

5. Braze

• Feature/Setting: Intelligent Delivery, Connected Content with personalization APIs, Audience Filters on event history.
  

6. Iterable

• Feature/Setting: Data feeds, customEvents API, triggered workflows, dynamic content blocks.
  

7. ActiveCampaign

• Feature/Setting: Automations with Tag Triggers, Site Tracking, split automations with conditional event logic.
  

8. Mailchimp

• Feature/Setting: Customer Journeys, segmentation by prior event tags, dynamic content using merge tags.
  

9. Marketo

• Feature/Setting: Smart Campaigns, Trigger Campaigns on attendance/purchase activity; Velocity Script for recommendations.
  

10. Eloqua

• Feature/Setting: Program Canvas, Dynamic Content Blocks, Contact Fields for prior event data.
  

11. Keap (Infusionsoft)

• Feature/Setting: Tag-based Automation, custom fields for attended events, campaign triggers.
  

12. Klaviyo

• Feature/Setting: Behavior-based flows, event properties, personalized product blocks for recommendations.
  

13. Segment

• Feature/Setting: Tracking plans, Identify and Track calls to record event attendance, Personas for trait-based targeting.
  

14. Zendesk Sell

• Feature/Setting: Smart Lists, triggered communications using deal histories and attendee interactions.
  

15. Pipedrive

• Feature/Setting: Workflow Automation, attendee custom fields, deal-linked personalization.
  

16. Google Cloud Functions

• Feature/Setting: Event data ingestion from ticket system, function to match and push recommendations downstream.
  

17. AWS Lambda

• Feature/Setting: EventBridge triggers on event creation, Lambda to aggregate user history and trigger marketing message.
  

18. Zoho CRM

• Feature/Setting: Workflow Rules, custom fields for attendance, scheduled or event-based email and SMS workflows.
  

19. Microsoft Power Automate

• Feature/Setting: Flow triggers on event creation or update, conditional actions by contact engagement.
  

20. OneSignal

• Feature/Setting: Segments for audience targeting, transactional push API, personalization with tags.
  

Benefits

1. Increases ticket revenue by aligning recommendations to customer interests.

2. Improves the attendee experience with tailored suggestions.

3. Reduces marketing fatigue with precise, relevant communication.

4. Facilitates cross- and up-selling for multi-event or VIP packages.

5. Enhances loyalty and brand advocacy by repeatedly matching customer preferences.