Purpose
1.2. Deliver timely alerts with event-specific details, seat information, parking instructions, weather updates, discount offers, and last-minute changes.
1.3. Enable segmented messaging based on ticket type, purchase history, or user preferences for personalized experience.
1.4. Support operational efficiency by reducing manual outreach and integrating with event management and ticketing systems.
Trigger Conditions
2.2. Change in event status (reschedule, cancellation, or specific alert).
2.3. Purchase confirmation or ticket update.
2.4. Customer RSVP or check-in not completed before event.
2.5. Custom user action flagged in CRM/event software (e.g., “add to calendar”).
Platform Variants
3.1. Twilio
- Feature/Setting: Programmable Messaging API; configure messaging service with event triggers, set sender ID. Example: Use “/Messages” endpoint, trigger via webhook.
3.2. SendGrid
- Feature/Setting: Twilio Email-to-SMS, SendGrid Marketing Campaigns with SMS integration. Configure workflow automation to send scheduled reminders.
3.3. Plivo
- Feature/Setting: Messaging API; configure campaign for SMS event reminders with message templates and recipient lists.
3.4. MessageBird
- Feature/Setting: SMS API and Voice API, “Flows” builder to automate notifications based on event date/time filters.
3.5. Nexmo (Vonage)
- Feature/Setting: SMS API with scheduled messages and delivery reports; use event management webhook for triggers.
3.6. OneSignal
- Feature/Setting: Push Notifications; configure “Segments” for targeting, set triggers for scheduled push delivery.
3.7. Firebase Cloud Messaging (FCM)
- Feature/Setting: Configure scheduled push notifications using “topics” or targeted device tokens for app users.
3.8. Airship (formerly Urban Airship)
- Feature/Setting: Automation rules for push, SMS or email based on user events; configure journey triggers for event dates.
3.9. Pusher Beams
- Feature/Setting: Trigger push notification delivery to device interests with scheduled tasks for event reminders.
3.10. Braze
- Feature/Setting: “Canvas” journey builder for multi-channel reminder flows; API for triggering by event logic.
3.11. MoEngage
- Feature/Setting: “Smart Triggers” for real-time push/SMS automation based on user segment and behavior analytics.
3.12. WebEngage
- Feature/Setting: Automated campaigns for SMS and push notifications using scheduled journey workflows.
3.13. Iterable
- Feature/Setting: Workflow Studio; configure triggers from event management system to send scheduled notifications.
3.14. Klaviyo
- Feature/Setting: SMS flows triggered from purchase or event property; configure reminders as “Scheduled Flows.”
3.15. Zoho Campaigns
- Feature/Setting: SMS/Notification workflow automation using Zoho CRM events and custom rules.
3.16. ActiveCampaign
- Feature/Setting: Automated SMS and site messaging via “Automations” builder linked with event triggers.
3.17. AWS SNS (Simple Notification Service)
- Feature/Setting: Programmatic SMS and push notifications, topic-based event triggers.
3.18. Pushwoosh
- Feature/Setting: Multi-channel push campaigns, automated event-driven notification scheduling.
3.19. Leanplum
- Feature/Setting: Multi-channel orchestration, schedule event-based push and SMS, cohort targeting.
3.20. CallFire
- Feature/Setting: SMS Broadcast—schedule alerts based on imported event calendar and filter contacts dynamically.
3.21. EZ Texting
- Feature/Setting: Drip Campaigns; set up automated SMS sequences based on ticketing data/feed.
3.22. Notificare
- Feature/Setting: Set scheduled push or SMS, triggered from a webhook or API call from event system.
3.23. Sendinblue
- Feature/Setting: SMS Campaigns/Transactional SMS API; workflow automation by event attributes.
3.24. ClickSend
- Feature/Setting: SMS Campaign tool with API/webhook triggers from event updates.
3.25. SignalWire
- Feature/Setting: Messaging API, schedule reminders programmatically based on ticketing feeds.
Benefits
4.2. Streamlines operational workload by eliminating manual message dispatch.
4.3. Personalizes outreach, improving customer engagement and loyalty.
4.4. Rapid adaptation to last-minute event changes or emergencies.
4.5. Integration flexibility with CRM, ticketing, and event management platforms.
4.6. Collects analytics on campaign effectiveness for performance optimization.
4.7. Scales easily for seasonal spikes or one-off large events.
4.8. Supports compliance (opt-in/out, message frequency controls).
4.9. Cost control through automated scheduling and batch messaging.
4.10. Enhances brand perception through consistent, professional communication.