Push notification automation for app users

Purpose

1. Automate the delivery of real-time, targeted push notifications to app users for a Mehndi designer business in the beauty and wellness industry.

2. Automatedly inform users about new designs, promotions, appointments, feedback requests, and festive events, ensuring continuous marketing and customer engagement without manual intervention.

3. Automate retention by sending reminders, aftercare tips, and loyalty rewards, making user engagement a recurring, automated process.

4. Segments users based on behavior and interactions to automate personalized notifications and campaigns.

Trigger Conditions

1. Automate notification when a new Mehndi design or offer is published.

2. Automate reminders for scheduled appointments, cancellations, or reschedules.

3. Automate engagement triggers on user inactivity (e.g., no app login for 7 days).

4. Automate requests for feedback post-appointment.

5. Automatedly trigger holiday or festival greetings and custom messages.

6. Automate sending location-based offers when users enter a geo-fence near store locations.

Platform Variants

1. Firebase Cloud Messaging (FCM)

• Feature/Setting: FCM API; configure "send message to topic" endpoint with device tokens and message payload for automated push delivery.
  

2. OneSignal

• Feature/Setting: REST API; set up "Create Notification" endpoint, use automated scheduling and segmentation features.
  

3. Pusher Beams

• Feature/Setting: Publish To Users API; configure automation triggers via server-side event hooks.
  

4. Airship (formerly Urban Airship)

• Feature/Setting: Push API; set automator to trigger notifications from customer-centric events.
  

5. Braze

• Feature/Setting: Engage API; configure "send_messages" endpoint for automated segmentation-driven delivery.
  

6. AWS SNS (Simple Notification Service)

• Feature/Setting: Publish API; automate topic-based push by linking app event sources.
  

7. Expo Push Notifications

• Feature/Setting: Expo Push API; setup endpoint for automated delivery to device tokens as response to app events.
  

8. Batch

• Feature/Setting: Transactional API; automate push via custom event integration.
  

9. MoEngage

• Feature/Setting: Campaigns API; automate engagement campaigns with scheduled and event-driven triggers.
  

10. Kumulos

• Feature/Setting: Push Notifications API; configure automated message delivery rules for customer journey events.
  

11. CleverTap

• Feature/Setting: Campaigns API; automate multi-factor trigger-based and scheduled notifications.
  

12. Notificare

• Feature/Setting: Notifications API; set automated notification rules for triggered campaigns.
  

13. Pushwoosh

• Feature/Setting: Create Message API; automate onboarding and engagement notification flows.
  

14. Iterable

• Feature/Setting: Messaging API; setup push automations with segmentation and journey orchestration.
  

15. Zoho Campaigns

• Feature/Setting: Push Notification Campaign API; automate notifications from CRM and marketing automation events.
  

16. Leanplum

• Feature/Setting: Messaging API; automate personalized push campaigns based on user action triggers.
  

17. Kahuna

• Feature/Setting: Channel API; configure automation of behavioral and scheduled push notifications.
  

18. VWO Engage

• Feature/Setting: Push API; automate browser-based push for web app versions.
  

19. Engage by Egain

• Feature/Setting: Engagement API; automate delivery of contextual and event-based push messaging.
  

20. Catapush

• Feature/Setting: Push Message API; automate one-to-one transactional push messages tied to user events.
  

Benefits

1. Automates marketing workflows, reducing manual workload for Mehndi designers.

2. Automated push increases retention by instantly engaging users at key moments.

3. Automator ensures timely delivery of promotions, maximizing campaign impact.

4. Automates personalized communication, leading to better customer loyalty and higher conversion rates.

5. Automatedly scales customer engagement, handling growth without extra manpower.

6. Automation drives data-driven marketing, enabling continuous optimization of strategies.

7. Automatable feedback and reminders foster a professional, responsive brand image.