Scheduling and sending of promotional campaigns

Purpose

1.1. Streamline the process of scheduling, personalizing, and delivering promotional campaigns to targeted segments across channels—email, SMS, push notifications, social media, and advertisements.
1.2. Ensure regulatory compliance for age-restricted products and regional marketing laws.
1.3. Increase engagement, drive conversions, and measure campaign effectiveness with real-time analytics.
1.4. Integrate with CRM, loyalty, e-commerce, and POS systems for dynamic offers.

Trigger Conditions

2.1. Scheduled date/time for campaign initiation.
2.2. Launch of new product line or seasonal promotion.
2.3. Consumer action/inaction: sign-up, abandoned cart, previous campaign engagement, loyalty milestone.
2.4. External data events: weather triggers, local events, or inventory availability.

Platform Variants

3.1. Mailchimp
• Feature/Setting: “Campaign Scheduler” with segmentation API; configure webhook for scheduling and personalized template injection.
3.2. Twilio SMS
• Feature/Setting: “Programmable Messaging” API; configure trigger on time-based or CRM-event basis with age verification filter.
3.3. Salesforce Marketing Cloud
• Feature/Setting: “Journey Builder” activation; configure Entry Source Event (API trigger) and Contact Filter for audience targeting.
3.4. HubSpot
• Feature/Setting: “Workflows” automation with Marketing Email Send API; link to list segmentation and engagement event triggers.
3.5. SendGrid
• Feature/Setting: “Marketing Campaigns” API, /mail/send endpoint with scheduling and contact filtering settings.
3.6. Klaviyo
• Feature/Setting: “Flows” automation with segment-triggered flow setup and REST API for campaign creation.
3.7. ActiveCampaign
• Feature/Setting: “Automations” builder, use POST /api/3/contactAutomations with custom field for legal compliance.
3.8. Constant Contact
• Feature/Setting: “Email Scheduling” with V3 API POST /emails and contact lists for campaign dispatch.
3.9. Campaign Monitor
• Feature/Setting: “Transactional Email” API and Campaign Schedule endpoints with static and dynamic audience tags.
3.10. Microsoft Dynamics 365 Marketing
• Feature/Setting: “Customer Journey Orchestrator” with event-based campaign start and trigger criteria on segment entry.
3.11. Omnisend
• Feature/Setting: “Automation Workflows” with Entry Condition API for customer behavior and campaign template selection.
3.12. Iterable
• Feature/Setting: “Campaign Scheduling API” with /api/campaigns and custom trigger logic.
3.13. Marketo
• Feature/Setting: “Smart Campaigns” using Schedule Campaign API and behavioral triggers.
3.14. Braze
• Feature/Setting: “Campaign API” with /campaigns/trigger/send and personalization field mapping.
3.15. Pardot
• Feature/Setting: “Engagement Studio” programmatic triggers with scheduled starts and scoring logic.
3.16. OneSignal
• Feature/Setting: “Automated Messages” using REST API to schedule notifications and segment filters.
3.17. Facebook Marketing API
• Feature/Setting: “Ad Campaign Management” with POST /act_{ad_account_id}/campaigns for automated ad scheduling.
3.18. Google Ads API
• Feature/Setting: “CampaignService” for scheduling promotions with start/end dates and audience geo-filters.
3.19. Viber Business Messages
• Feature/Setting: “Message Send API” with time-based push and compliance check fields.
3.20. Zendesk
• Feature/Setting: “Outbound Communications” with API and ticket-based triggers for campaign follow-ups.

Benefits

4.1. Eliminates manual repetitive marketing actions, saving time.
4.2. Enables hyper-targeted, compliant outreach improving engagement and conversions.
4.3. Provides unified analytics and campaign performance tracking.
4.4. Ensures consistent brand messaging across core channels.
4.5. Easily scalable for new markets, products, and audience segments.