Drip campaigns for post-purchase engagement

Purpose

1. Deliver automated, scheduled post-purchase communications to customers who recently acquired amusement ride equipment.

2. Nurture relationships with wholesale buyers by providing onboarding, maintenance tips, and special offers.

3. Increase customer lifetime value and encourage referrals by sharing educational content, upcoming industry events, and product updates.

4. Collect feedback and reviews to enhance product quality and reputation.

5. Promote cross-sell and upsell opportunities tailored to ride operators’ business cycles and seasonality.

Trigger Conditions

1. Completed wholesale purchase transaction in eCommerce, ERP, or CRM platform.

2. Buyer status updates to “Customer” or “Order Fulfilled.”

3. Post-purchase milestone dates (e.g., 7 days, 30 days after delivery).

4. Buyer opens or engages with initial campaign email/message.

5. Lack of engagement within a defined period post-purchase.

Platform Variants

1. Mailchimp

• Feature: Customer Journeys; API endpoint POST /automations/{workflow_id}/emails for custom drip sequences.
  

2. HubSpot

• Setting: Workflows Automation Tool; Trigger: “Deal stage is Closed Won”; Action: Send sequence email via Workflows API.
  

3. Salesforce Marketing Cloud

• Function: Journey Builder; Configure Journey Entry as API event with POST /interaction/v1/events.
  

4. ActiveCampaign

• Feature: Automations; Trigger: “Makes Purchase”; API: POST /api/3/contacts/add for dynamic addition.
  

5. Klaviyo

• Workflow: Flows; Trigger: “Placed Order”; Setting: Schedule email/sms at intervals.
  

6. SendGrid

• Feature: Marketing Campaigns Automation; API endpoint: POST /v3/marketing/singlesends.
  

7. Twilio

• Function: Programmable Messaging; API endpoint: POST /Messages for scheduled SMS drip.
  

8. Zoho Campaigns

• Feature: Autoresponder Cycle; Setting: Triggered Series based on custom fields; API: POST /api/v2/contact.
  

9. Constant Contact

• Feature: Automated Email Series; Trigger: List Join; API: POST /contacts/sign_up_form.
  

10. Intercom

• Setting: Series automation; API: POST /messages for message dispatch after event.
  

11. Marketo

• Feature: Engagement Programs; Trigger: Program Status Change; API: POST /rest/v1/leads/push.json.
  

12. Braze

• Function: Canvas Automation; Trigger: Custom Event sent via /users/track endpoint.
  

13. Customer.io

• Feature: Campaign Workflow; API endpoint: POST /api/v1/customers/{id}/event for entry.
  

14. Omnisend

• Workflow: Automation Sequence; Trigger: Order Placed; API: POST /v1/contacts to enroll.
  

15. Drip

• Feature: Workflows; Trigger: Custom Event; API: POST /v2/{account_id}/subscribers.
  

16. Pipedrive

• Feature: Smart Docs & Workflow Automation; Trigger: Deal Won; API: POST /deals/{id}/mailMessages.
  

17. Freshsales

• Setting: Sales Sequences; Trigger: Stage transition; API: POST /api/contacts/send_email.
  

18. GetResponse

• Feature: Automation Workflow; Trigger: Purchase; API: POST /v3/contacts.
  

19. Moosend

• Automation: Post-purchase email series; API: POST /subscribers/add for flow entry.
  

20. MailerLite

• Feature: Automation; Trigger: “Order Completed”; API: POST /api/v2/subscribers for drip start.
  

21. Eloqua

• Function: Campaign Canvas; Trigger: Event received, via /api/rest/1.0/events.
  

22. Keap (Infusionsoft)

• Setting: Campaign Builder; Trigger: Tag applied post-purchase; API: POST /contacts/{id}/emails.
  

Benefits

1. Consistent, scalable engagement with all new buyers eliminates manual follow-up.

2. Converts single-purchase buyers into long-term partners and referrers.

3. Automates the collection of critical feedback for continuous improvement.

4. Increases opportunities for upselling services, warranties, and accessories.

5. Ensures buyers adopt and succeed with new amusement rides, reducing post-sale support tickets.

6. Time-optimized sequences maximize message relevance and open rates, adapting to unique buyer cycles.