Marketing & Customer EngagementPurpose
b. Increase engagement rates for product demonstrations, trade shows, and webinars.
c. Reduce manual workload for marketing teams, ensuring all registrants and leads receive consistent, branded communications.
d. Facilitate multi-channel outreach: email, SMS, push notifications, and more.
Trigger Conditions
b. Registration form completed on landing page or event platform.
c. RSVP received from email campaign.
d. Event update or scheduling change detected.
e. Specific date/time triggers before the scheduled event (e.g., 1 week, 1 day, 1 hour prior).
Platform Variants
• Feature/Setting: Programmable Messaging API, triggers based on event date; configure SMS templates and recipient lists using integration flow.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; configure email invites and reminders with dynamic scheduling via workflow integration.
3.3. Mailchimp
• Feature/Setting: Automations; set up email drips for different audience segments with triggers based on event-specific tags.
3.4. Google Calendar
• Feature/Setting: Calendar Events API; set event notification reminders and automate attendee invitations.
3.5. Outlook 365 Calendar
• Feature/Setting: Events API; auto-send invites and reminders based on new or updated events.
3.6. Slack
• Feature/Setting: Incoming Webhooks or Scheduled Messages; notify teams/channels of upcoming events.
3.7. Microsoft Teams
• Feature/Setting: Graph API; automate event notifications and reminders in relevant channels or as direct messages.
3.8. Zoom
• Feature/Setting: Webinars API; auto-send registration confirmations and scheduled reminders.
3.9. Eventbrite
• Feature/Setting: Event & Attendee APIs; trigger email reminders and status notifications for ticket holders.
3.10. HubSpot
• Feature/Setting: Workflows Automation; email and SMS reminder automations for contacts based on event properties.
3.11. ActiveCampaign
• Feature/Setting: Automation Builder; sequence reminders with personalized timing and content per registrant.
3.12. Salesforce
• Feature/Setting: Process Builder/Flow; trigger invitations and reminders using campaign and lead data logic.
3.13. Pipedrive
• Feature/Setting: Workflow Automations; send calendar invites/reminders on deal or contact updates.
3.14. Google Forms
• Feature/Setting: Trigger script on form submission; auto-send confirmation and follow-up reminders.
3.15. Zapier
• Feature/Setting: Multi-step workflow; connect event sources to broadcast reminders via various channels.
3.16. Calendly
• Feature/Setting: Event Type Reminders; set up automated confirmation and reminder emails/SMS per booking.
3.17. ClickSend
• Feature/Setting: SMS and Email API; schedule batch reminders to attendee groups.
3.18. Marketo
• Feature/Setting: Smart Campaigns; personalized engagement reminders tied to event interactions.
3.19. Trello
• Feature/Setting: Due Date Notifications; auto-create cards and checklist items for event prep/reminders.
3.20. Webex
• Feature/Setting: Meetings API; automate invite and reminder flow for scheduled webinars.
3.21. WhatsApp Business API
• Feature/Setting: Broadcast Messaging; trigger personalized invitations/reminders to opt-in contacts.
3.22. Facebook Messenger
• Feature/Setting: Send API; schedule chatbot-driven reminders post-RSVP.
3.23. Google Chat
• Feature/Setting: Webhooks/API; push event notifications to group chat rooms with RSVP links.
Benefits
b. Maximize reach to different audience segments via preferred channels (SMS, email, chat).
c. Free up staff for higher-impact tasks by removing repetitive reminder work.
d. Increase event engagement and conversion rates for marketing and sales initiatives.
e. Enable granular reporting and follow-up based on recipient interaction and response times.