Automate review requests after dining experience

Purpose

1.1. Drive post-dining engagement by automatically requesting customer reviews, increasing online presence, and leveraging positive experiences to boost restaurant reputation.
1.2. Collect actionable customer feedback to refine dining service, track satisfaction, and resolve concerns quickly.
1.3. Enable seamless review collection across multiple platforms, ensuring comprehensive reputation management.

Trigger Conditions

2.1. Completion of payment in POS system.
2.2. Guest checks out via online reservation platform.
2.3. Customer visit logs departure in reservation CRM.
2.4. Table cleared and flagged as “completed” in table management system.
2.5. X minutes after bill closing if customer profile is available.
2.6. Input of feedback event by staff on handheld devices.
2.7. Reservation marked “attended” in scheduling calendar.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API; configure automated SMS with review invite, use endpoint POST /Messages.
3.2. SendGrid
• Feature/Setting: Transactional email API; set up triggered email via v3/mail/send.
3.3. Salesforce
• Feature/Setting: Flows + Process Builder; automate review request post-contact update.
3.4. HubSpot
• Feature/Setting: Workflows; trigger “Send Review Request” email after dining date field update.
3.5. ActiveCampaign
• Feature/Setting: Automation builder; email/SMS review invites on custom field change.
3.6. MailChimp
• Feature/Setting: Customer Journey Builder; review request email after event registration.
3.7. Zendesk
• Feature/Setting: Triggers; auto-send satisfaction survey via API create_ticket endpoint.
3.8. Google Sheets
• Feature/Setting: App Script on cell update; auto-generate review link email on guest departure mark.
3.9. Square POS
• Feature/Setting: Webhooks; on transaction.close, send customer contact to review flow.
3.10. Toast POS
• Feature/Setting: API Event Subscription; trigger review email/SMS post order payment.
3.11. OpenTable
• Feature/Setting: GuestCenter API Webhooks; on reservation completed, trigger review request.
3.12. WhatsApp Business
• Feature/Setting: Cloud API; messageTemplate endpoint for sending review prompts.
3.13. Slack
• Feature/Setting: Incoming Webhooks; notify staff/internal channel post-review invitation send.
3.14. Facebook Messenger
• Feature/Setting: Send API; send personalized review request message to guest.
3.15. Shopify (if retail attached)
• Feature/Setting: Flow Automation; post-purchase message to request feedback.
3.16. Yelp
• Feature/Setting: Business API; send review invite after meal completion.
3.17. Google My Business
• Feature/Setting: Places API; generate review request URLs dynamically, include in outreach.
3.18. Zapier
• Feature/Setting: Automation workflow; connect POS/payment event to outbound review requests.
3.19. Jotform
• Feature/Setting: Email automation; send custom follow-up forms for feedback.
3.20. Mailjet
• Feature/Setting: Triggered mail via Send API v3.1; personalized follow-up email sequence.

Benefits

4.1. Consistent, timely solicitation of reviews maximizes response rates.
4.2. Multi-channel touchpoints ensure broader guest reach and engagement.
4.3. Streamlined feedback acquisition enables faster service improvements.
4.4. Enhanced online reputation fuels new customer acquisition and loyalty.
4.5. Automation reduces staff workload and improves workflow accuracy.